Salt Lake City Metropolitan Area
Product design leader with 8+ years of experience defining and developing consumer products from concept through production. Experienced in owning product categories, translating consumer insights and market trends into clear product direction, and working with cross-functional teams through development and launch. Skilled at balancing user needs, brand strategy, and budget restraints to build products that resonate in market. Background in outdoor and lifestyle goods with deep understanding of materials, manufacturing processes, and product lifecycle management.
• Led product strategy and design direction for the Sportsman category at Filson, focusing on seasonal product opportunities. • Conducted end-user research and analyzed market trends to inform design decisions and brand positioning. • Introduced AI-assisted concept workflows to enhance ideation and foster collaboration among design and product teams.
• Led the end-to-end design for business casual, lifestyle, and golf categories. - Built the golf category from the ground up, resulting in major growth. Awarded men's best golf brand at the PGA Show two years in a row. - Redefined core commuter program with new flagship styles and fabrics, anchored in best-selling commuter pant and performance blazers. - Identified knits whitespace within men's assortment and worked collaboratively to introduce a robust knit/sweater program. • Identified and improved inefficiencies in PLM and product handoff workflows, enhancing team collaboration.
• Progressed from assistant to category owner, defining men’s core bottoms and the hunt/fish category. -Designed new 1912 Vintage Denim line, making decisions on all details like fabric, wash, and trim package. -Developed foundational styles that continue to anchor the brand’s assortment and customer recognition, notably Comfort Stretch and BeanFlex programs. • Collaborated with manufacturing partners through effective email correspondence and utilized a PLM system. • Designed with CLO 3D