Canada
Rosner International is a North American furniture distributor representing high quality modern furniture manufacturers from Italy.
- University of Toronto, Guest Lecturer - "Introduction to AdWords" - IAB, Instructor - "Paid Search Marketing" - University of Toronto, Guest Lecturer - "PPC 201" - Durham College, Guest Lecturer - " Social Media Analytics and ROI" - Durham College, Guest Lecturer - " Understanding the Paid Search Industry" - University of Toronto, Guest Lecturer - "Display Advertising"
Instructor for the 10 week part time digital marketing course, covering topics such as SEM, SEO, Google Analytics and Social Media marketing.
- Designing media plans to meet client's business KPIs - Executing campaigns including paid search, paid social, display (programmatic and direct buys), video (programmatic and direct buys) and other digital channels - Designing SEO strategy to increase organic search traffic - Monitoring and optimizing campaigns across various digital channels - Building internal processes and systems to ensure efficiency - Meeting with vendors, to learn about new adtech and innovative opportunity for media plans
- Develop strategy and execute paid search campaigns - Monitor, analyze and report on performance using Google Analytics and other third party tools - Improve internal processes by collaborating with other department managers