Carmel, California, United States
Currently specialize in Cloud, alliance and partner marketing with a background in audience, product marketing and sales. Passion for working with people in a team environment. Demonstrated success in analyzing and reporting on qualitative and quantitative marketing programs, work cross-functionally to define metrics and determine impact on business results, community and content management, driving product awareness, dashboard concept and development. I am goal oriented, results driven, and accountable. Specialties: alliance marketing, audience marketing, programs management, internet marketing, develop process & goals, driving product awareness, project management, innovation, creativity, unique perspectives, achieving business outcomes, interpersonal skills, team player, meet timelines and achieve business objectives, cross-functional team player, international business experience, lead gen, prospecting strategy
*Lacework acquired by Fortinet*
• Led global partner marketing for Lacework | CSP strategy & GTM | Building foundations of MSSP & Alliances ecosystem | Channel Partner program relaunch • Managed key relationships & programs at our tier 1 partners – including global GTM strategy | MDF management | Partner budget | Pipeline | KPIs | Leadership communications | Partner-driven KPIs
• Built CSP marketing for Lacework from the ground up - created process | KPIs | ROI | Channel overlap • Developed global marketing programs | Increased Lacework-driven marketing generated opps 10X
Managed Alliance marketing for Cloud; AWS, Azure, GCP, VMware - comprehensive GTM plans to drive joint pipeline for Pure. • Built AWS & Azure marketing from the ground up. Increased marketing sourced pipeline $30m YoY • Supported VMware growth and revenue goals via Alliance Marketing - 10% YoY revenue goals • Fostered strong relationships and end-to-end GTM plans for each Alliance
Managed Alliance marketing for Riverebed's strategic technology alliances and focused on growing Cloud, Security, Enterprise Application GTM partnerships • Developed & executed worldwide GTM for top 3 technology alliances | Microsoft, AWS, Zscaler • Built out new GTM plans for a new alliance from the ground up • Measured success against KPI’s and pipeline | Lead management| Report results internally & externally • generated over $5M marketing influenced pipeline in 1H FY
Developed and executed on worldwide GTM plans for Riverbed's strategic Alliances and managed an ecosystem of 30+ partners (Riverbed Ready) • Put into place co-marketing marketing plans to tell a better-together story with Riverbed strategic partners; SAP, EMC, Zscaler, Gigamon • Increased Riverbed demand and conversion through marketing programs and global campaigns • Managed marketing requirements for Riverbed-Ready ecosystem of 20+ partners
• Product launch manager: orchestrated BU launch deliverables for tier 1, 2 and 3 launches • Creative marketing program coordinator: yielded net new leads for SteelApp products • Content creation: developed external content collateral to drive BU message and awareness • Budget management: coordination, spend strategy, activity alignment • Promotional strategy executor: generated marketplace buzz through social media platforms and go-to-market channels