Winston-Salem, North Carolina, United States
Results-driven sustainability professional experienced in effective communications, strategic planning, and partnership building. Specialties: Sustainability Reporting & Disclosures - GRI, SASB, TCFD, CSRD ESRS Corporate social responsibility and sustainability Program management Stakeholder engagement Strategy development and implementation Environmental messaging and outreach Apparel & textile supply chains
Kontoor Brands is a global lifestyle apparel company with a portfolio of some of the world’s most iconic denim brands: Wrangler and Lee. Kontoor spun off from VF Corporation in May 2019.
• Managed and supported sustainability initiatives for VF Jeanswear (Wrangler and Lee Brands), Imagewear, Workwear, and the Central and South America region • Developed and executed communications and content strategy in alignment with business priorities • Planned and managed brands’ annual supplier survey • Led sustainable product pilots and key marketing initiatives, working with internal and external stakeholders • Drove employee engagement through volunteer opportunities and internal communications
• Designed and executed marketing strategies to increase membership growth, drive event and program participation, and expand partnerships • Reported metrics and analysis for all digital assets, including social media, e-mail, and web • Maintained organization-wide editorial and communications calendar; designed, and optimized content ensuring alignment with business strategies • Developed and executed comprehensive campaign and managed marketing budget for the 2016 Net Impact Conference • Managed portfolio of short-term and long-term projects including the Guide to Business Schools for Social and Environmental Impact and public relations • Generated revenue through managing the Net Impact Job Board and partner advertising
• Increased online engagement across social media platforms 10x via optimized audience targeting • Developed and managed partnerships with high level business sponsors and individual donors • Engaged new and current supporters through the creation of compelling content – newsletters, blog posts, social content, photos, and videos • Tracked and analyzed key content metrics and reported successes quarterly • Collaborated closely with conservation and education teams to ensure communication of all programs and projects to public and other stakeholders
• Assisted in strategy development and implementation of corporate marketing partnerships, helping to deliver projects on time and on budget • Curated and designed creative assets for internal and external stakeholders • Drafted partner brochures, proposals, web copy, contracts, newsletter items, and presentations • Conducted research on potential corporate partners, coordinated team logistics, and managed internal databases