Bushey, England, United Kingdom
I am a hardworking, enthusiastic, sociable person who has been working in the football industry for over seven years. I have gained vital managerial experience which has developed my leadership skills and my ability to make key decisions. I regard myself as reliable, self-motivated and someone who is very easy to get on with and thrives on learning new skills and experiences. I graduated from Coventry University in 2014 with a BA First Class Honours Degree in Sport Marketing, a course which helped to advance my communication skills and showed me the importance of teamwork.
• Lead on marketing campaigns to drive revenue across all commercial areas of the Club including ticketing, hospitality, retail, partnerships, events, tours and the women’s team • Implement the Club’s digital strategy to maximise audience growth and ensure attendance and revenue KPI’s are achieved/exceeded through paid social ads, DOOH ads, radio ads and other innovative opportunities • Deliver the strategy on global brand campaigns such as ‘Fulhamerica’ during our 2023 pre-season tour to USA, which included running multiple fan events to drive fan engagement and achieve growth • Lead on delivering best in class creative within brand guidelines to help maximise the impact of campaigns • Responsible for the matchday show at all home matches involving the creation of matchday assets across LED’s, big screens, concourse TV’s and floor managing the half time entertainment • Responsible for managing budgets and relationships with agencies to ensure projects are delivered on time • Line management of members of staff, furthering my managerial skills • In charge of compiling the weekly marketing report, which is circulated to Management Board, that includes measuring effectiveness of campaigns and marketing calendars focusing on long-term strategy
• Led on the creation and delivery of cross-channel marketing campaigns including FULFORCE From Home during the promotion winning 2019/20 season, the 140-year anniversary kit launch, annual retail kit launches and Christmas ranges, and the design and launch of the new historical Fulham themed bar, The Flag • Launched the Club’s international supporter group scheme which now has over 30 groups worldwide and became their contact at the Club enabling me to build key relationships with these stakeholders • Worked on the strategy to launch the Club’s new website and app, increasing total users and revenue year on year • Managed the strategy and delivery of segmented marketing communications across all channels including web, email, app and SMS, using data insight from CRM to identify new revenue opportunities
• Developed and implemented a data driven digital marketing strategy for the club to enhance revenue across all departments including the launch of Single Sign On to allow for a smoother supporter journey • Introduced the QPR Cash loyalty scheme which rewarded supporters for their club purchases and increased the Superstore’s bottom line figures by £100k • Managed the club app which has 30,000+ downloads and now allows for live streaming of QPR matches • Managed the growth of the club’s database of 600,000 records and responsible for all email campaigns sent from the club to targeted segments to drive sales and also fulfil sponsors’ contractual requirements • Responsible for delivering and growing the club’s membership scheme and all the club’s 30 officially recognised fan groups around the world through an international fan growth strategy • Managed the relationships with the club’s CRM agency, ticketing and online shop providers and online ad agency to implement paid Google & social media ads, SEO, SEM & PPC ads • Responsible for analysing and reporting on the success of all marketing campaigns using Google Analytics, and identifying how to retain and attract new supporters through innovative marketing techniques • Annually recruited and co-managed an intern which helped develop my leadership and managerial skills • Introduced QPRpay, a contactless debit card where supporters can earn QPR Cash on their purchases
- Manage the creation and distribution of the weekly e-newsletter, targeted SMS' & direct communications to supporters. - Manage the club's supporter database. - Support the delivery of the club's season ticket campaigns, producing content which is designed to retain existing season ticket holders and attract new ones. - Oversee club partner matchday activations and ensure all digital contractual requirements are met - Support the growth of incremental sales across departments including ticketing & retail through digital & fan engagement activities. - Implement strategies specifically designed to attract families to Loftus Road and retain first time fans. - Write content for the club's website, programme & social media. - Organise marketing events such as Junior Hoops events, Fans' Forums & kit launches. - Oversee club-wide strategy to enhance Family matchday experience at Loftus Road. - Manage the club's international fan group scheme. - Support the consultation process with supporters surrounding the new crest. - Also the club's Disability Liaison Officer for non ticketing related issues.
- Assist with the club's weekly e-newsletter - Assist with SMS campaigns & data extractions - Assist with achieving and exceeding a best in class digital fan experience for fans - Working closely with the club's international fan groups as their point of contact at the club - Providing timely responses to customer service enquiries - Implementing customer experience improvements when needed, in line with the club’s brand values and the external requirements of the Premier League and Visit Football - Implementing fan engagement strategies to improve the match day experience at Loftus Road for supporters
- Managed the Western Union social media posts surrounding the UEFA Europa League. This involved researching interesting facts about participating players in line with Western Union’s strategy of getting ‘under the skin’ of the tournament. - Assisted with controlling the £20,000 budget to put spend behind promoting the tweets, ensuring that the tweets were promoted to the target audience, and in locations which Western Union were looking to increase brand awareness. - Liaised with UEFA officials to ensure the images were approved, and used Photoshop skills to drop in the Western Union logo on all images. - Organised over 1000 participants to take part in creating the world’s largest scrum at Twickenham to celebrate the start of ticket sales for the 2015 Rugby World Cup, enhancing my events experience and organisation skills. - Arranged for adidas miCoach products to be sent to relevant media to review the products and logged coverage.
- Managed social media accounts for clients Octopus Investments & eBay Motors requiring me to understand how to engage with fans and improve their social media presence including regular T20 Finals Day updates. - Researched potential new partners for Sunderland F.C. & Madison Genesis by conducting a market analysis of brands looking to enter the U.K. market, requiring commercial awareness. - Liaised with national journalists to organise a media day with Birmingham Bears ahead of T20 Finals Day. This required excellent communication and organisational skills to ensure time slots were arranged. - Conducted a competitor analysis for ‘Walking with the Wounded’ charity using Excel database skills. - Created a PowerPoint presentation analysing the business of golf in preparation for a colleague’s appearance on Bloomberg News to discuss sponsorship in golf.
I conducted 2 weeks work experience in the Sports Team at Performance Communications, a Sport and Automotive PR company. My roles included: - Activated Citroën's partnership with Arsenal F.C. by creating a social media competition to give away Diamond Club tickets to the Emirates Cup 2014. This involved fans recalling their first Arsenal memory to produce nostalgic responses. - Brainstormed ideas for activating Nissan's sponsorship with Manchester City F.C. and the UEFA Champions League. Also created a summary of the rights package Nissan are entitled to during the partnership. - Created a coverage report for Multipower Sports Nutrition, detailing all the coverage Multipower received online, in magazines or on social media for June 2014. - Analysed social media trends and key influences in the running market to pitch Multipower products to. - Identified suitable locations at Battersea Park for Saucony's photoshoot to display their products on social media platforms such as Twitter and Instagram, and created a PowerPoint presentation to send to Saucony showing the suitable locations. - Located guitarists on YouTube to create a social media film for the unique Alfa Romeo MiTo by Marshall which features a bespoke sound system for electric guitars.