Amsterdam Area
Accomplished Sports Marketing professional specialising in business affairs, with a profound understanding of the sports industry. Recognised for an innovative mindset and strong resilience, I have successfully navigated cross-functional work streams to drive strategic changes within the Sports Marketing landscape. Adaptable and versatile, I possess experience in athlete management, business development, negotiation and supply chain. Most recently, I have developed comprehensive insights capabilities around Nike’s portfolio and competitors, enhancing decision-making and strategic planning.
Co-built the new Insights team within Nike Sports Marketing, aiming to support all levels of the Sports Marketing teams. Focused on leveraging data and insights to enhance decision-making, support key negotiations, and streamline daily operations. • Strategic Planning Cycle: Empowered the team to challenge assumptions and make informed decisions on a multi-million-euro budget through a thorough assessment of the current portfolio, identifying strengths, under/over-investment areas, and market opportunities. • Negotiation: Supported key investment decisions for athletes and teams such as Vinicius, Phil Foden, Lamine Yamal, Gavi and DFB through comprehensive insights and deal estimations, resulting in up to double digits % cost savings in some cases. • Asset Value Maximisation: Delivered insights to internal stakeholders to enhance the business and influence growth of key athletes such as Jamal Musiala and Rodri, emphasising how to maximise the collaboration with Nike. • Football Data Scouting: Developed performance indicators from scratch to complement team expertise and streamline the decision-making process. • Financial Planning: Co-led the implementation and adoption of a new strategic planning tool, improving visibility and transparency over a multi-million-euro budget. • Digital Transformation: Managed end-to-end onboarding of new partners and spearheaded the creation of a sustainable technical environment and insights capabilities, hosting comprehensive data on our portfolio and competitors. • External Team Management: Supervised a team of five external employees, and was the main point of contact for the technical team in charge of our football performance internal platform. • Concept & Methodology Development: Developed a completely new way to track, evaluate and measure the impact of our assets around several priority use cases aligned with Nike Inc strategy.
Joined Nike European Head Quarters to deploy a new servicing strategy around key performance product launches for our Football athletes across EMEA. • New Strategy Implementation: Introduced a new strategy for performance service centralisation, from concept development to implementation and the creation of communication and training materials. • Inbound & Outbound Logistic: Improved boots forecasts, achieving a 10% increase in call-off rate and enhanced both inbound and outbound logistics processes, resulting in over 97% on-time delivery during key launch periods. • Financial Management: Developed financial scenarios for the leadership team, contributing to million euro cost savings. • Vendor Management: Oversaw the performance of printing vendors during launch moments. • Athlete Management: Served as the main point of contact for Virgil Van Dijk and Oceania players competing in Europe.
Hired by a 41 billion euro French multinational personal care company to support the sales team across the French territory and be the main point of contact between the sales force and the head quarters. Strong of a past experience as sales representative in mass distribution, I designed effective sales pitches, built innovative cross functional communication materials, carried out sales performance analyses and conducted a million euro project. • Project Management: Coordinated a million euro worth cross functional project involving dozens of collaborators. • Business Analysis: Conducted various analyses on sales performance aspects such as promotion efficiency, sell through rates, and regional distribution in order to inform strategic decisions. • Sales Communication: Designed and implemented 3 new tools: a cross-functional newsletter, product sheets for our partners and sales pitches for the sales force to enhance commercial effectiveness.
Hired as Distribution Sales Representative for 80 millions euro pasta company, Lustucru Rivoire et Carret, I was responsible for enhancing the brand’s presence in supermarkets and driving sales through strategic initiatives and strong relationship management. - Merchandising: Ensured optimal product visibility in supermarkets, implementing effective merchandising strategies to maximise shelf impact. - Negotiation: Settled favourable deals with supermarket directors to secure premium in-store placement and promotional opportunities. - Business Development: Spearheaded the launch and implementation of new products, coordinating with store personnel to ensure successful integration and consumer engagement. - Marketing Mix: Implemented competitive pricing strategies, aligning with market trends to drive sales and profitability. - Partner Management: Cultivated and maintained strong relationships with supermarket directors, fostering trust and collaboration to support mutual business growth.
• Négociations concernant la location de biens immobiliers • Gestion administrative des dossiers -English •Negotiated the lease of properties •Managed administrative dossiers