Netherlands
Managing Director / Commercial Director / CCO with extensive experience leading small and mid-size international B2B technology organizations through growth, transformation and strategic reorientation. Proven in aligning strategy, go-to-market execution and organizational capability in complex, multi-regional environments with revenue growth, margin improvement and improved P&L as outcome. Known for bringing focus and direction where strategic ambition, market dynamics and internal reality are misaligned, often visible through revenue pressure, margin erosion or organizational friction, while root causes remain fragmented. Strength lies in diagnosing these situations thoroughly and translating strategy into clear priorities, deliberate portfolio and GTM choices and execution. I move organizations forward through a strong people-centric leadership approach combined with decisiveness and course-holding. I build and mobilize teams around shared objectives, balancing speed with organizational and market buy-in. My leadership style blends listening and understanding with accountability, cadence and results orientation. Experience & scope: - Full P&L responsibility and leadership (up to 100+ FTE); - International leadership across Europe, Middle East, North America and APAC; - Building and transforming organizations; - Portfolio rationalization, go-to-market strategy, pricing and value proposition development; - Professionalizing execution through operating cadence, playbooks and performance management; - Comfortable leading organizations through volatility, change and transformation. Extensive experience in the global physical security industry, with additional exposure to cyber security, mobility and retail.
Senior member of the leadership team. Giving guidance to the business unit's strategic direction, shaping the organizational structure and responsible for leading the global commercial organization of Nedap Security, covering sales, marketing, channel development, technical support and end-user engagement. Focused on developing a scalable commercial organization and accelerating growth in strategic markets.
Led a strategic taskforce aimed at enhancing market orientation across Nedap by facilitating processes related strategy formulation and execution.
Responsible for the business unit Identification Systems, its global organization, market strategy and P&L. Member of the Nedap Alignment Team.
Responsible for Nedap’s office and P&L in the Middle East, delivered sustainable regional growth through sales and channel development.