Joost J. den Haan

Founder and President at ID Est Communicatie | Westmeath Global Communications Advisor

The Randstad, Netherlands

About

Engaged, energized and experienced communications professional focussed on exploring and realizing effective communications solutions for complex organizational and personal reputation challenges. Passionate about adding communications value to change processes and delivering operational excellence. Combines strong analytical skills with original out-of-the-box thinking. Connecting people for a common purpose.

Experience

  • Founder and President at ID Est Communicatie
    Oct 2011 - Present · 14 yrs 10 mos

    Founded in 2011 and based in The Netherlands, ID Est Communicatie is a consulting firm offering communications strategy for positioning, reputation and organization. With actions being the new words in an environment that is ultimately transparent, ID Est Communicatie helps you activate your (corporate) character and prevent gaps between that character and the reality of your behaviors and actions. By shifting from sparklers and sound bites to facts, evidence and proof we make you stand out and establish durable credibility with your audiences. Trust us and they will trust you. In fact, we help you put your mouth where your heart is. Words alone are not good enough. We develop strategies for actions that justify your words. We do not only advise you what to say and how to say it; we also tell you what you could DO... in order to tell what you wish to say... This may include improving personal skills as well as optimizing existing processes and structures within an organization or team. Services offered include: • Communications Strategy • Reputation and Brand Management • Messaging and Positioning • (Social) Media Relations • Employee Engagement • Crisis Communications and Issues Management • Media and Presentation Training • Interim Management • Ghostwriting • Executive Coaching Clients served a.o.: Albert Heijn, Royal Douwe Egberts, Aviko B.V., MARS Nederland, Royal Cosun, AVROTROS, LyondellBasell, Jones Day, iPM Partners, Royal Wessanen, SOS Kinderdorpen, Sanoma Media, FNLI, Sara Lee Corporation, TRND, Bindinc. FleishmanHillard, Westmeath

  • Lid Raad van Toezicht at Omroep Lekstroom
    Apr 2025 - Present · 1 yr 4 mos

    Als multi-lokale (publieke) omroep verbindt Omroep Lekstroom (www.omroeplekstroom.nl) inwoners van het Lekstroomgebied door het bieden van nieuwsvoorziening, duiding en achtergrondverhalen die passen bij de lokale behoeftes. Het brengt inwoners dichter bij elkaar en fungeert als een brug tussen lokale politiek en inwoners.

  • Advisor at Westmeath Global Communications
    Feb 2016 - Present · 10 yrs 6 mos

    Westmeath is a global business communications consultancy offering clients an efficient alternative to the traditional agency model. The Westmeath Netsortium® is a handpicked network of marketing and communications experts tethered together by a set of shared values and collaboration principles dedicated to simplifying complexity, driving clarity and delivering business results for enterprises in four key areas: • Integrated Marketing, Communications and Messaging Strategies • Leadership Communications and Advisory Services • Assessments, Analytics and Research • Workshops and Professional Development

  • Co-founder and Partner experTeasers at experTeasers Group
    Mar 2012 - Present · 14 yrs 5 mos

    experTeasers is an initiative by ID Est Communicatie and Mediativity to inspire, recommend and activate innovative projects in marketing, communications, media and organisation. experTeasers Group is formed by an experienced group of business professionals, connected by a conviction that things can often be done differently , better or in a more lasting and sustainable way. Highly motivated and engaged group members gather on Slack and meet as a team. Here, they exchange ideas, discuss insights and inspire each other to come up with alternative, better or longer lasting solutions related to current topics in the areas of business, non-profit, economy and sociology. By challenging the existing, deep-diving for better solutions and sharing joint outcome , the group aims to improve the overall quality of decisions and result in an era earmarked by required speed of action, competitive pressure and the need to timely innovate.

  • Vice President International Communications and CSR at Sara Lee Corporation
    2006 - Jan 2012 · 6 yrs 1 mo

    • Driving Sara Lee’s international corporate communications initiatives • Serving on the Dutch Country Board, overseeing the NL businesses • Championing and implementing the organizational change from “decentralized, independent businesses” to “an allied group of companies” (One Sara Lee) • Overseeing design, development and implementation of appropriate procedures and communication tools to support new organizational model • Leading all corporate communications for major acquisitions and sizeable divestitures with media, investors, employees, (local) works councils • Setting up, managing and professionalizing Sara Lee’s International Corporate Social Responsibility function, including certification of commodity sourcing