Joost van Rens

Chief Operating Officer

Baarn, Utrecht, Netherlands

About

Seasoned executive and investor who can quickly evaluate businesses, understand their key drivers and translate those into an executable value creation plan. Able to create value by focused growth in rapidly changing competitive landscapes as well as improving operational excellence. Feels energized by transformations. Excels in international environments. Experienced in M&A and integration.

Experience

  • Hunkemöller (Full-time · 1 yr 10 mos)
    • COO
      Jul 2025 - Present · 1 yr

    • Chief Transformation Officer
      Sep 2024 - Jul 2025 · 11 mos

  • Operating Partner at Parcom
    Sep 2019 - Mar 2025 · 5 yrs 7 mos

  • Co-Chief Executive Officer at Yource Group
    Sep 2022 - Jun 2023 · 10 mos

  • Member of the Advisory Board at SAFETYN
    Jan 2018 - May 2022 · 4 yrs 5 mos

    A start-up that develops life preservation systems and intelligent assistance solutions for pilots since 2016 and aims to drastically reduce the fatality rates in General Aviation.

  • Founder at Transformation Partner
    Jun 2018 - Aug 2019 · 1 yr 3 mos

    Advisory boutique specialized in helping companies & individuals during complex transformations - Responsible for fundraising activities for technology start-up TrueKinetix (Nov 2018 - Jan 2019) - Assisted the CEO of a private-equity owned company during its sales process to a strategic buyer (Jun - Sept 2018)