Amersfoort, Utrecht, Netherlands
I’m a driven business marketer who enjoys building brands, sharpening strategies, and getting things done with strong, cross-functional teams. As part of the management team and chair of the commercial business teams, I’m closely involved in shaping and executing our company strategy. Together with my teams, I help the organization navigate new digital developments and emerging trends. I’m proud that Dr. Oetker Netherlands is recognized by the headquarter as a frontrunner in digitalization and innovation. I value collaboration and clear, fast decision-making. I like connecting people across teams, keeping a sharp focus on results, and avoiding unnecessary theory or bureaucracy. I strongly believe in testing, learning, and moving forward. In my leadership style, I aim to stay humble and transparent, and to create an environment where people feel trusted, motivated, and heard. Good ideas can come from anywhere — and real success is always something you build together.
Leading the teams; Marketing, Digital & Media, Consumer Service, Market Research and R&D. Responsible for strategy, innovation and communication for the brands; Dr. Oetker, Koopmans and bakken.nl. Member of the management team of Dr. Oetker Nederland.
Leading the company Dr. Oetker Nona Malaysia. A company producing baking- and dessert products and selling these in Malaysia and other Southeast Asian countries.
Responsible for the marketing department and business expansion in Southeast Asia for the Dr. Oetker Nona brand.
Intern Marketing