Laren, North Holland, Netherlands
With over 20 years of experience in the commercial aviation and travel industry, I am a senior executive who helps airlines start up, scale up, and restart their businesses. I have implemented effective strategies, optimized revenue, and enhanced customer experience for leading global airlines such as KLM, Etihad, and Air India, as well as startup and low-cost carriers.
Providing leadership in Air India's transition and rapid expansion in Benelux and Nordic / Scandinavian markets.
Commercial aviation and travel advisory, focusing on startup, scale up and restart projects. Latest assignments include: • Commercial Consultant for Air India - restructuring the International Sales Organization and processes. • Sounding board and referrals for sustainable and digital startups in the travel industry. • Channel management and ancillary strategy development for startup and scale up airlines. Areas of expertise: • International Business Development & Sales • Revenue Management & Marketing • (Airline) channel management & e-commerce • General Management & Multicultural team building • Crisis management and post crisis recovery support
Connecting the largest European audience of boat buyers with top sellers and manufacturers via the world's leading online boating marketplaces: Boat Trader, YachtWorld, boats.com, iNautia, Cosas De Barcos, Botentekoop, Annonces du Bateau, Boats and Outboards, Boot24 and Boatshop24.
Reporting to the CEO and member of Board meetings. Achieved profitability in a market with intense (LCC) competition. Re-positioned Air Serbia to become a hybrid airline, supported by branded fares with matrix pricing, a refurbished website and aggressive ancillary revenue growth. Implemented new strategies and organizational structures with emphasis on Channel shift & eCommerce, Revenue (order) Management and improved (20%) efficiencies in all channels. Restarted network growth, adding a total of 21 new destinations in 2019.
Drove the USD 5 bn passenger revenue budget and RASK and achieved USD 223 million in Ancillary revenues in 2017. Shifted customer segmentation towards 63% high value consumers through channel management, more effective corporate dealing and the relaunch of Etihad’s SME program. Formulated and implemented a transformation program for corporate and trade sales, mitigating partner airline losses, excess capacity and market fare decreases and "right sizing & shaping" the international sales organization. As Go Team manager, responsible for local decision-making and representation of the airline in case of accidents or major incidents.
Provided leadership to commercial teams in Great Britain, Germany, France, Ireland, Belgium, Italy, Switzerland, the Netherlands, Spain, Greece, Turkey, Cyprus and Serbia. Introduced new destinations Edinburgh, Venice, Zurich, Amsterdam, Belgrade and Madrid. Increased regional revenues by 10 percent through organic growth, effective cooperation and joint account management with Etihad Airways Partners and increased performance management.
Responsible for Japanese and Korean markets; Tokyo, Osaka, Sapporo / Nagoya and Seoul. Aligned local marketing initiatives with KLM’s corporate identity through effective point of sale advertising and other trade marketing initiatives. Agreed a back end incentive scheme with one of Japan’s largest consolidators, resulting in a 25% revenue increase year on year.
Responsible for regional marketing, revenue management and other commercial activities supporting the KL/NW transatlantic JV. In KLM’s New York office initially, and from Northwest Airlines’ headquarters in Minneapolis once commercial activities were transferred. Took over similar responsibilities for Continental Africa in 1998. Headed up the KL/AZ Area Marketing team in Rome until the cooperation was suspended.