United Kingdom
I’m a senior business leader focused on growing big brands and mentoring talent. I started my career in digital before moving to AMV where I’ve led a number of brand transformations across a variety of sectors both globally and in the UK over an almost 14 year stretch. Most recently I set up and led AMV's sustainability consultancy AMV X Green, focusing on helping our clients wherever they are on their sustainability journey. Ad Net Zero Essentials Certificate Qualification Part of Purpose Disruptors, RSA & Kings Collage London's 'Reimagining Advertising' course Ad Net Zero Award Winner 2023 - Currys, Cash for Trash 'Change the Brief' Wisdom Council member
Run Currys ATL Team overseeing a transformation in the team culture, operations & creative output. Was one of Campaign's 'Top 10 brands of 2024' https://www.campaignlive.co.uk/article/lists-2024-top-10-brands/1899194 Set up and lead AMV's sustainability consultancy, AMV X Green https://www.campaignlive.co.uk/article/amv-bbdo-backs-sustainability-projects-green-consultancy-launch/1816491
Ran Global Rexona/Sure (Unilever) team
Oversaw all creative work on the brand globally across BBDO network Creative highlight: Maltesers 'Isolation Life' Campaign 2020 Cresta Awards - x1 Silver, X1 Bronze 2020 Campaign Big Awards - Shortlist 2020 British Arrows 'Made in Lockdown' award - Shortlist
Account & strategic lead on Digital UK (UK digital account). Oversaw the running of all DUK's web development, digital comms, SEO, social media & maintenance projects. Account Manager on Waitrose (UK digital/e-commerce account) and The Glenlivet (global digital & social media account).
Account Executive on Waitrose, Digital UK and Eon. This involved working on digital projects across these three accounts including; web development, e-commerce, digital comms, SEO, social media and mobile.