London Area, United Kingdom
AI-native is a delivery model, not a feature. Most enterprises have bought the tools, run the pilots, and written the strategy deck. Nothing has fundamentally changed about how they build, ship, or operate. The technology works. The operating model does not. That is the problem I solve. I'm Head of UK, Strategic Advisor, and Cohort Lead at ENDGAME - a modern technology consultancy specialising in rapid AI-native product development. Enterprise-grade, at scale. Our partners are ex-EPAM senior leaders who have led EUR 100M+ portfolios, scaled 1000+ engineer organisations, and delivered transformations for IKEA, Nike, ASML, Philips, and ING. Our methodology is Diagnose-Pilot-Scale. AI agents scan your codebases, Jira, git history, and CI/CD pipelines. Code is truth. Documentation is opinion. We pilot on the highest-reward items first, prove measurable change, then scale what worked. 2.2x faster time-to-market. No project managers managing project managers. Every person on an engagement writes code, designs systems, or shapes product. I lead the AI-Native Engineering Leadership Cohort: 8 weeks, hands-on, for CTOs and engineering leaders who are done with experimentation. 2x faster delivery. 40-60% productivity lift. Cohort 1 was a proven success. Cohort 2 starts 20 April. DM me or apply here: https://end.game/cohort/ Before ENDGAME, I spent 25 years building. Founded my first company as a teenager. Built the first digital signature platform at 18. Turned down Head of Digital for Europe at 21. Grew Lab Group to over 100 people and GBP 7.5m in revenue with clients including Coca-Cola, Google, JP Morgan, Pfizer, and Panasonic. Survived the 2008 crash, and COVID. And came back stronger. Today I build AI-native products and systems every day. Client projects shipped from idea to production in days. I write production code daily and have done for 25 years. I am not a commentator. I build. If your AI strategy has been in pilot for 18 months and nothing has changed, DM me. If you want to transform how your engineering team delivers, the cohort is for you. If you want something built, I build production AI systems for clients. Link in profile. Featured in The Times, Campaign, CEO Today, and The Guardian. Pioneer of the four-day working week in the UK. Advisor and shareholder at Sugar Creative (Ubisoft, BBC, Cannes Lions). Outside work: husband, father of three, sailor when the weather allows, and permanently based between London and the Isle of Wight.
ENDGAME is a modern technology consultancy specialising in rapid AI-native product development. Enterprise-grade, at scale. Founded by ex-EPAM senior leaders who have led EUR 100M+ portfolios, scaled 1000+ engineer organisations, and advised IKEA, Nike, ASML, Philips, and ING through their most complex transformations. We follow a Diagnose-Pilot-Scale methodology. AI agents scan codebases, Jira, git history, and CI/CD pipelines to build a fact base. We pilot on the highest-reward items first, prove measurable change, then scale what worked. The result: 2.2x faster time-to-market. No project managers managing project managers. Every person on an engagement writes code, designs systems, or shapes product. I lead ENDGAME UK as Head of UK, Strategic Advisor, and Cohort Lead. My role sits across strategy, delivery, and capability building - translating AI from experimentation into production-grade practice. I also lead the AI-Native Engineering Leadership Cohort: 8 weeks, hands-on, for engineering and product leaders who want to transform how their teams deliver. 2x faster delivery. 40-60% productivity lift. What sets ENDGAME apart: senior specialists embedded in your team, AI-native from day one, and a model built for outcomes, not headcount. We leave teams stronger than when we arrived. 👉 AI-Native Leadership Cohort: https://end.game/cohort
Sugar Creative delivers wonder through innovation in creativity, ideas, activations through XR. Bringing imagination to life, with inspirational and incredible outcomes for everything from entertainment to marketing and science. I am an Advisor and Shareholder. 👉 Check out the studio here: https://sugar.agency
The BIMA100 and BIMA Hall of Fame are two institutions in themselves. I am now chair of both, and aim to bring some strategic changes to how they operate and what it means to be inducted into either. I am lucky enough to have won the BIMA100 nine times in my career, and it's been hugely beneficial for my profile and growing agencies. BIMA100 celebrates the top 100 movers and shakers in the UK’s digital industry. I aim to help others in the industry to experience these benefits too! For those that don't know, BIMA (British Interactive Media Association), is the largest association of agencies in the UK and does amazing work supporting all areas of our industry.
Hewitt Matthews Group is a digital services group bringing together specialist businesses across performance marketing, technology, and delivery. I served as Chairman, working closely with the founders and leadership team on group strategy, structuring, and long-term value creation. My focus was on clarity of positioning, disciplined growth, and ensuring the group scaled without losing the operational strengths of its individual businesses.