Barcelona, Catalonia, Spain
I build and scale the operating systems that turn GTM intent into revenue - for PE and VC-backed companies moving from $1M to $150M+ ARR. Over the last decade I've built RevOps functions from scratch, scaled commercial infrastructure across global teams of 5 to 500, and owned the layer that makes revenue execution work: CRM governance, compensation, prioritisation, enablement, and commercial decision-making. I've also carried a quota in virtually every sales role - SDR, Enterprise AE, Sales Director - so I build for how commercial teams actually sell, not how ops imagines they do. What I'm focused on now is the next layer of leverage - applying AI pragmatically across global GTM operations to accelerate decision-making, reduce manual effort, and lift execution quality. Not as a science experiment or a standalone initiative, but embedded into how commercial teams work day to day. At Thunes this has meant delivering a global AI-enabled enablement system that scaled active users 3x in under ten months and doubled knowledge-search usage, alongside AI use cases that surface tailored performance insights straight from the CRM into commercial workflows. A snapshot of what I've done: → Built and scaled $1M - $150M+ in ARR → Supported GTM teams of 5 - 150 members across companies of 30 - 500 employees → Built RevOps teams locally and offshore, in office and remote → Partnered with multiple VC and PE firms through growth and fundraising → Endorsed by every CRO I've had the pleasure to work with The thesis behind how I work: RevOps is the operating layer that lets GTM teams move from intent to execution - creating clarity, cadence, and decision quality across the revenue lifecycle. As GTM motions get more complex, leverage shifts toward activation, which is what's driven the rise of GTM Ops and adjacent roles. AI is the next layer on top - but it amplifies the discipline rather than replacing it. It becomes true leverage only when the operating foundations are sound. If that's the kind of engine you're building, I'm always happy to compare notes.
Thunes (Series D - Apis Partners, Vitruvian Partners, Visa, EDBI, Endeavor Catalyst, Marshall Wace, Bessemer Venture Partners, 01Fintech, Checkout.com, GGV Capital, Helios Investment Partners, & Insight Partners) is the Smart Superhighway to move money around the world. Our proprietary Direct Global Network allows Members to make payments in real-time in over 130 countries and more than 80 currencies. 2026 Highlights ▪ Thuniversity 2026: Led the end-to-end enablement, execution strategy, and curriculum rollout for our flagship global Sales Accelerator event in Düsseldorf, Germany. Aligned 110+ international front-line reps around our insight-led commercial methodology. ▪ Sales Enablement Excellence Award 2026 2025 Highlights ▪ Scaling AI-Powered Enablement: Delivered a global, AI-enabled Learning Management System, scaling active users 3× in under 10 months. The initiative materially reduced new-hire ramp time and time-to-first-opportunity, operating at half the industry-standard enablement-to-sales ratio. By embedding AI-driven retrieval and tutoring, knowledge search usage doubled, while value-proposition fluency was achieved across global hires through a high-intensity onboarding bootcamp. ▪ Applied AI for GTM Decision-Making: Delivered on targeted AI GTM use cases, including custom AI prompts for regional leadership. These surfaced tailored performance insights directly from the CRM into the commercial workflows, improving visibility and reducing manual analysis globally. ▪ Automating Commercial Velocity & Governance: Established a global commercial prioritisation model and standardised revenue stages within the CRM, driving pipeline discipline and providing a clear framework for tooling and resource investment decisions. ▪ Performance Governance & Financial Continuity: Delivered error-free commission cycle across the 2024/2025 period and automated the commercial plan within the performance management platform. ▪ Top 40 GTM Award Winner - GTM Leadership Award
2024 Highlights ▪ Supporting Growth: Supported Thunes growth to entering 2025 with a revenue run rate of $150 million and positive EBITDA. ▪ Driving Enablement: Led the implementation of our internal Learning Management System as a cornerstone of a comprehensive sales enablement strategy. This work included enhancing knowledge retention through new training formats and launching a dedicated onboarding hub to reduce new-hire ramp-up time. ▪ Optimising Systems & Processes: Automated and integrated workflows between our CRM and key internal systems, streamlining the sales process. This was achieved by refining CRM taxonomy, simplifying handshakes between teams, and deprecating unnecessary objects. ▪ Compensation and Performance Management: Successfully implemented and launched a new compensation platform, which optimised the internal compensation process. This work culminated in designing and securing approval for the FY25 commission models for the entire Commercial team. ▪ Key Project Leadership: Developed and coordinated the ROI and business case for new internal tools, directly supporting key business growth initiatives and securing budget sign-off for future projects.
Vorboss (PE-backed - owned by Fern Trading) is transforming business connectivity with a next-gen dedicated fibre network. Responsibilities: ▪ Building the RevOps capability to support the new GTM and form partnerships with System Engineering and Finance. ▪ Tracking GTM effectiveness including revenue reporting (internal & board), compensation management & resource leveling. ▪ Improving Marketing automation & handover processes for transparency into top-of-funnel activity & attribution.
ComplyAdvantage (Series C - Goldman Sachs, Ontario Teachers, Index Ventures & Balderton Capital) is rethinking how firms control financial crime risk by removing the friction of complying with regulations relating to sanctions, anti-money laundering (AML) and terrorist financing (CFT), anti-bribery and corruption. Responsibilities: ▪ Leading the Revenue Operations team, supporting 4 offices globally - London, New York, Singapore & Cluj (500 employees globally with 150 in Commercial) ▪ Strategic leadership of BDRs globally with functional leadership of EMEA BDR team
2022 Highlights: ▪ Strategic leadership of BDRs globally (delivering an average of 40% growth in new meetings each quarter) ▪ Functional leadership of the EMEA BDR team ▪ Automation of Lead Generation workflows (account sourcing/enrichment & contact sourcing/enrichment) through data orchestration platform Tray.io & data partners ZoomInfo & Cognism to support GTM ▪ Rationalisation of the commercial stack whilst accommodating additional 45% headcount growth (450+ employees) - key partners include Salesforce, HubSpot, Outreach, Clari, ZoomInfo, Cognism, LinkedIn, Tray.io, ChurnZero & Looker ▪ Leading 2 mission-based squads: Sales Outreach Capability & CRM Data Enrichment & Automation 2021 Highlights: ▪ Growing ARR by 80% - GTM partner to Marketing, Direct Sales, Channel Sales, CS Organisation, & Account Management ▪ Completion of Series C-1 - Data room, revenue projections & commercial insight ▪ Built RevOps function from scratch to team of 7, including Analysts and Administrators, to support 4 offices globally - London, New York, Singapore & Cluj ▪ Structured the commercial stack to accommodate 35% headcount growth ▪ Leading 3 mission-based squads: RevOps Enablement Capability, ABM Data Capability, & Sales Outreach Capability
The Forbes Business Development Council is an invitation-only organization for senior-level sales and business development executives. Members are selected for the council based on the depth and diversity of experience in the business development space.
▪ Seatfrog (Series A - Octopus Ventures) partners with train operators to allow standard class ticket holders the ability to upgrade to premium seats through auctions – generating additional revenues and growing digital engagement. ▪ Established European GTM strategy - identifying & prospecting the top train operators in key markets including Germany, France, Austria, & Denmark - responsible for a £MM pipeline addressing the £1B+ ancillary revenue opportunity.