Switzerland
Experienced Head of Commercial with a demonstrated history of working in the sponsorship, marketing and commercialisation industry. Skilled in Account Management, Negotiation, Communication, Event Management, Activation Management, Corporate Communications, and Consultancy Management. Master of Science (MSc) focused in Sport Administration/Management from The University of Edinburgh.
• Account Management of the commercial delivery of Abdul Latif Jameel's title sponsorship of the Saudi Toyota Championship in inaugural year. • Account Management of ongoing relationship with the Saudi Arabian Football Federation as commercial consultants, with services ranging from sponsorship strategy design & development, merchandising, commercial asset analysis and general marketing • Played a key role in the commercial strategy and delivery of General Sports Authority’s Diriyah Season that included multiple world-class events (e.g. Clash on the Dunes II - Joshua vs. Ruiz, Diriyah Tennis Cup, and Concerts). • Delivering STC’s grassroots program (inception to execution) - awarded gold prize in SPIA Asia “Eish Al Thahadi 2019”. • Extensive involvement in successful business development from design of proposals through to strategy development and onboarding of clients