Joni Lucas

Experienced Editor | Writer I Storyteller I Communications and Marketing Strategist

Rockville, Maryland, United States

About

I help organizations tell their stories with meaning… and a little mirth. In today’s noisy digital world, readers need content that grabs them in the blink of a quick scan. My job- and my joy- is to catch their attention with prose that makes an impact, and keeps ‘em coming back for more. The journalist in me would have it no other way. MY WRITING & EDITING STYLE: ♦ I paint word pictures that evoke a thousand memories. ♦ I can transform the dull into the delightful. ♦ I believe normal is over-rated. ♦ I love to dig up buried leads. ♦ I have a sense of humor and I’m not afraid to use it. WHAT BEING A JOURNALIST TAUGHT ME: ► Start with a strong lead. ► Keep it short, punchy and to the point. ► It’s not what you say, it’s how you make them feel. ► Deadlines are not suggestions. ► Facts matter. Verify. Don’t trust. ► Edit with skill of a surgeon. MY WORK PHILOSOPHY: ✔ Work and fun can play in the same sandbox. ✔ You catch more flies with honey than vinegar. ✔ A little elbow grease can reveal a creative solution. ✔ I take my work – not myself – seriously. ✔ Be kind. Remember everyone has something going on. Let’s connect: [email protected]

Experience

  • Editor, Common Ground magazine at Community Associations Institute
    Jul 2022 - Present · 4 yrs

    Serve as editor of flagship magazine for 45,000+ professionals and volunteers involved in homeowner associations worldwide. Develop content, editorial calendar and manage editorial operations.

  • Communications and Marketing Strategist at ASSOCIATION OF JEWISH AGING SERVICES
    Jul 2017 - Jul 2022 · 5 yrs 1 mo

    • Develop, design and craft e-mail marketing campaigns for fundraising, sponsorships, conferences, webinars and association activities. • Compile content, write copy and produce monthly member electronic newsletter. Created quarterly development column. • Take photos during meetings and press conferences. • Develop, manage and post to social media sites and website. • Craft press releases announcing association activities. • Collaborate with team on developing association programs, campaigns and activities.

  • Photo Assistant/Stager at Maxine Schnitzer Photography
    Mar 2014 - Jul 2017 · 3 yrs 5 mos

    * Assist architecture and interiors photographer on photo shoots of model homes. * Collaborate on composition, stage interiors and troubleshoot problems.

  • Executive Assistant at The News Literacy Project
    Sep 2015 - Jan 2017 · 1 yr 5 mos

    *Revise board minutes and assessments for national non-profit advocacy group; research and compile biographies on potential board candidates for review. *Photograph visiting journalists’ classroom visits for social media/printed materials. *Manage CEO’s calendar and expense reports. *Schedule board and other important meetings.

  • Caregiving at Career Break
    Jan 2000 - Sep 2014 · 14 yrs 9 mos

    Caring for a parent with dementia and raising a family.