Jon Evans

About

I’m a copywriter specialising in tech and SaaS. For the last 13+ years, I’ve been helping companies: • Turn complex ideas into simple, human-friendly messages • Create and optimize websites and web funnels • Stand out from the crowd with impactful, engaging advertising Get in touch if you need help with any of the above. In the past I’ve worked for Adobe, Microsoft, Philips, Sony, Samsung, Hotjar, Heap, Contentsquare and Glassbox. I’ve also worked for major corporations like eBay, Coca-Cola, Puma, Nissan, Sky, Disney, the BBC, Proctor & Gamble, Gartner, and Deutsche Bank. Check out my website at www.electriccopy.tech (But while you’re still here, scroll down to see my 20+ positive testimonials!)🙂

Experience

• Senior Copywriter at Contentsquare
  Apr 2024 - Present · 2 yrs 3 mos

  Helping Contentsquare manage an important transition as it incorporates two other companies (Hotjar and Heap) and launches a global re-brand. * Writing web copy + landing pages for the re-branded website * Writing video scripts, emails social media copy, performance marketing ads for various campaigns (for all three brands) * Reviewing + editing copy in line with the company's new brand guidelines * Helping to shape the company's brand guidelines

• Electric Copy (Self-employed · 10 yrs 3 mos)
  • Copywriter and Content Writer
    Apr 2016 - Present · 10 yrs 3 mos

    * Research-driven messaging and conversion copywriting for websites * BOFU content to attract and convert ready-to-buy traffic * Long-form (but human-friendly) SEO content for SaaS * Scripts for SaaS products + 'how to' videos

  • Case study writer
    Jan 2018 - Present · 8 yrs 6 mos

    Creating case studies for clients in marketing, SaaS, and software development. Managing interviews, writing, and design.

• Content writer at Hotjar
  Mar 2021 - Present · 5 yrs 4 mos

  * 20+ articles written on UX, CRO, website development, ecommerce, and martech. * Scripts for YouTube videos

• Lead Copywriter (Freelance) at Launch Mappers
  Jan 2020 - Present · 6 yrs 6 mos

  * Working remotely with the Launch Mappers team on various Growth Marketing projects * Enabling new conversions/sales/growth for startups through conversion copywriting * Optimising website messaging and email sequences to meet specific goals (e.g activating users, driving sales)

• Digital Copywriter at Various Companies
  Dec 2015 - Jan 2020 · 4 yrs 2 mos

  • Notable clients include Samsung, Nissan, Braun, Sony, eBay, Mitre Sports, Fairy Liquid, Sky TV, Disneyland Paris, Philips, Puma, Coca-Cola, Moonpig, GlaxoSmithKlein, Adobe, the BBC. • Presenting copy and website designs to Sony executives • Reviewing copy created by junior/mid-weight copywriters and providing feedback