Toronto, Ontario, Canada
A proven Digital Strategy, Sales, and Analytics leader with 20 years of progressive work experience, a track record of success at all levels, and limitless enthusiasm for the future of technology, analytics, and digital media. I'm driven to find and solve the toughest business challenges through a blend of data-driven strategy, business analytics, and building high-performing teams.
Led Public Sector media sales & business development for Google Canada, overseeing all digital media strategy for a highly complex and sensitive book, encompassing Canada’s largest governments and public institutions Built, developed, coached and managed a team of high-performing Google associates that achieved rapid & sustained business growth over a 5 year span; grew business by over 100% over 5 years to over $150M annually Led development and execution of relationship strategy, allocating resources to high-potential opportunities and owning relationships with C-Level executives & high-ranking public servants across Canada Worked with client leadership to build joint media, technology, and communications strategies to solve business challenges and maximize effectiveness of large scale national and international campaigns Planned and owned outcomes for cross-functional projects across Google Canada, working closely with leaders on multiple support & auxiliary sales teams Represented Google across Canada as a keynote speaker at client industry conferences, AGMs, and Board meetings, delivering insights & thought leadership around Measurement, Digital Transformation, and Artifical Intelligence
Led all sales analytics for multiple teams over a 6 years span; led analytics for Finance, Travel, Government, CPG, and others Built C-Level & other executive relationships across multiple verticals as a trusted advisor Partnered with Account Executive & Account Manager to build a net new strategic partnership with the Canadian tourism industry, delivering >500% growth over 5 years Developed multiple tools and models to drive client success and optimize adoption of Google advertising products, driving over $50M in pitches with work later incorporated into global tools across Google Interviewed, trained, and developed analytical talent, mentoring junior Analysts & developing training programs to democratize analytics by training Account Managers on high-value analytical skills Led the Analytical Lead role council for Google Canada from 2015-2017 Consulted with digital advertisers across Canada, advising on digital goals and measurement across Consumer Goods, Entertainment, Travel, and Government Developed strategic measurement plans and to enable sound , data-driven marketing strategies for clients Worked with clients to define branding and direct response advertising objectives and match them with appropriate Google products Delivered insights to maximize ROI and exposure for clients across complex digital advertising platforms Acted as revenue tracking & planning expert for five Google sales teams, managing expectations, revenue, pipeline, and updates to senior leadership Developed scalable tools to improve measurement and inform clients in real-time on their key digital metrics Expert in Google Search, Google Ads, Google Analytics, YouTube, Attribution & other forms of advanced digital marketing measurement Frequently requested public speaker at major client events including keynotes at global & national conferences
Led the Customer Engagement and Retention team, delivering major improvements to retention program, high-risk customer servicing, and segmentation strategies Set direction for Line of Business as part of Canada Customer Management Leadership Team Designed Early Customer Engagement strategy and led delivery team; team earned highest award in Capital One Financial worldwide Led team of analysts in designing most of Capital One's acquisition program for 2011-2012, covering over 150,000 new accounts
Owned all aspects of balance build program generating over $250 million in loans annually Led cross-functional teams to develop marketing strategies that delivered over $4 million in Net Income Utilized advanced analytics to create account-level models and decision engines, delivering an innovative new response model which reduced program marketing costs by upwards of one third. Earned awards for leadership, teamwork and results outside of day-to-day responsibilities
Analyzed constituent and stakeholder needs and preferences to determine key messages Oversaw development and use of campaign database and technology systems Directed Election Day activities, supervising 100-400 volunteers Recognized by national and provincial campaigns as a leading innovator in integrated campaign systems Nominated for Best Technology Chair in Ontario; campaign nominated for Best Communications
Directed all public relations for the Queen's University Student Government Oversaw all marketing for 14 AMS services and 5 AMS commissions Supervised five staff and managed a budget of $117,000 Successfully overhauled entire society web presence while improving AMS media communications