Asse, Flemish Region, Belgium
As Country Manager at Truckfly by Michelin, I bring over a decade of experience in marketing and account management to lead the development of the trucker community and drive business growth. My role is centered on adapting and structuring our business models to the local markets, generating sales, maintaining and developing the Truckfly community through marketing initiatives and enhancement of data quality, and enabling cross-functional synergies with Michelin Tire teams to unlock new opportunities. With a strong background in partnership marketing and customer engagement, I focus on delivering impactful advertising solutions, GPS services, and data-driven insights for clients. I am motivated by a collaborative approach to innovation and creating value for both truckers and businesses in the logistics ecosystem.
As the Country Manager for Truckfly by Michelin in the Benelux, I lead the development and animation of our trucker community while driving business growth through our diverse range of services. These include advertising solutions, a job board, GPS for truckers, and data services that benefit companies. My role involves structuring and managing local business models, enhancing data quality, and activating synergies with Michelin Tire teams to create cross-selling opportunities.
In my hybrid role as a Marketing & Sales Method Leader & Systems Change Coordinator, I had two main responsibilities: Change Coordinator: Led the deployment of the new group invoicing system in the Benelux region. My role involved understanding the significant changes impacting local teams and customers, and facilitating a smooth transition. MSEM Method Leader: As part of the FBN team, I spearheaded change management initiatives to enhance efficiency through the use of group tools. Key Responsibilities: - Change Coordination: Managed the deployment of the new invoicing system, ensuring minimal disruption and effective adaptation by local teams and customers. - Change Management: Developed and executed change management strategies to facilitate the adoption of new systems and processes. - Impact Analysis: Identified and analyzed the major changes and their effects on local operations and customer interactions. - Transition Support: Provided comprehensive support to teams and customers during the transition period, addressing concerns and ensuring a seamless shift. - Efficiency Improvement: Led the MSEM Method initiative to implement group tools, driving better efficiency and performance of the sales teams.
As a Customer Marketing Manager for the France and Benelux regions, I played a pivotal role in translating the country/region marketing go-to-market strategy at the key-account level in collaboration with the Key-Account Manager. My responsibilities included: - Strategy Translation: Adapted and implemented regional marketing strategies at the key-account level. - Brand Visibility: Enhanced the visibility of group brands within the customer's environment. - Product Knowledge: Increased customer knowledge of products through targeted initiatives - Sell-In and Sell-Out Actions: Executed effective sell-in and sell-out actions to drive sales. - Co-Communications: Coordinated co-communications efforts to align marketing messages.
As a Customer Marketing Manager for the Benelux region, I played a pivotal role in translating the country/region marketing go-to-market strategy at the key-account level in collaboration with the Key-Account Manager. My responsibilities included: - Strategy Translation: Adapted and implemented regional marketing strategies at the key-account level. - Brand Visibility: Enhanced the visibility of group brands within the customer's environment. - Product Knowledge: Increased customer knowledge of products through targeted initiatives - Sell-In and Sell-Out Actions: Executed effective sell-in and sell-out actions to drive sales. - Co-Communications: Coordinated co-communications efforts to align marketing messages. During this period, I also had the opportunity to work on various projects, such as: - Deployment of a Warranty for Tires: Tested the launch of a warranty program for tires, enhancing customer satisfaction and loyalty, and key account margin. - Automated Solution for Tire Tread Depth: explored the possible deployment of an automated solution to check tire tread depth, improving safety and efficiency, in the Benelux.