Jonathan Tipton-King

Associate Creative Director at Amazon

San Francisco Bay Area

About

Hi, I'm Jonathan. I am a graphic designer from the San Francisco Bay Area. I have experience working with all facets of design, but my passion is where great design meets motion graphics and video—including UI/UX motion mockups, 3D modeling, animation, VFX, and more. Check out my work at jonathantk.com

Experience

  • Amazon (Full-time · 8 yrs 3 mos)
    • Associate Creative Director
      Apr 2025 - Present · 1 yr 3 mos

      @Amazon Health Services (Amazon Pharmacy) Collaboratively led creative direction across the healthcare portfolio, focusing primarily on Amazon Pharmacy alongside other health offerings like Amazon One Medical and Health AI. Defined brand expressions following a corporate rebranding initiative, while integrating AI tools into workflows to optimize and accelerate creative production velocity. Briefed and directed external agency partners on integrated campaigns, oversaw planning and direction of photo and video shoots, and built scalable brand asset libraries and brand guidelines to ensure visual continuity.

    • Sr. Visual and Motion Designer
      Sep 2021 - Apr 2025 · 3 yrs 8 mos

      @Amazon Pharmacy & Amazon Health Services Led marketing UX brand strategy, brand identity systems, and multi-channel creative direction for high-priority product launches across the organization. Developed scalable design systems, motion frameworks, and centralized asset libraries that unified brand experiences across digital products, mobile platforms, and physical packaging. Pioneered internal design workflows and content management strategies to streamline cross-functional updates and reduce engineering dependencies. Collaborated across dozens of internal teams and regularly presented design visions and product strategies to senior executives to secure alignment.

    • Sr. Motion and Video Designer
      Feb 2021 - Sep 2021 · 8 mos

      @Amazon Care Owned all brand video and motion content across the digital ecosystem, including UX motion, web platforms, and social media channels to support the company's foundational entry into healthcare. Focused on strategic storytelling and customer education to simplify complex medical offerings, while managing external creative agency partners. Engineered a comprehensive suite of motion graphics templates and design guidance to scale production and ensure visual consistency across all touchpoints.

  • Freelance Graphic Designer at Jonathan TK
    Sep 2009 - Present · 16 yrs 10 mos

  • Zooka Creative (San Jose, CA)
    • Art Director, Video + Motion Graphics
      Aug 2017 - Apr 2018 · 9 mos

      Directed the video, 3D, and motion graphics team at a fast-paced creative agency, owning a diverse project portfolio end to end for clients ranging from startups to tech brands. Delivered award-winning work across corporate animation, 3D rendering, live-action, and 360-degree video. Leveraged a highly multidisciplinary approach to execute a wide range of agency deliverables, directly contributing to web, UI, environmental, packaging, and industrial design initiatives.

    • Senior Graphic Designer
      Jul 2013 - Aug 2017 · 4 yrs 2 mos

      Motion Graphics/Animation, VFX, Video, Web Design, UI Design, Product Packaging, 3D rendering and more.

  • Cal Poly Corporation (San Luis Obispo, California)
    • Motion Graphic Designer
      Jul 2012 - Jul 2013 · 1 yr 1 mo

      Motion graphic design for digital signage around the Cal Poly campus. Under the educational web services team

    • Graphic Designer, CPC Marketing
      Jul 2012 - Apr 2013 · 10 mos

      Developed both print and digital graphic communication pieces for Cal Poly Corporation business operations: Campus Dining, University Store, Cal Poly Downtown, Print and Copy Services, and the administrative office.

  • Team Member at Jamba Juice
    Aug 2010 - Jul 2013 · 3 yrs