Paoli, Pennsylvania, United States
Seasoned digital business leader and technologist with proven background in the development of innovative integrated digital marketing programs and comprehensive customer experience management approaches to drive sales growth. Successful in directing complex cross-functional commerce operations and technology initiatives in both business to consumer and business to business spaces by leveraging data driven insights to optimize marketing channel mix, enhance site experiences and push the conversion envelope. With an equal blend of professional services and industry experience, extensive background in the design of solutions that meet and exceed client and organizational expectations.
Member of Adobe's Customer Solutions (ACS) team helping to drive the Digital Experience Business Unit. Digital Experience provides solutions that empower businesses to make, manage, measure and monetize online, offline and multichannel business initiatives. At the center of the business unit is the Adobe Experience Cloud, which encompasses the solutions found with the Adobe Marketing Cloud, Adobe Analytics Cloud, Adobe Advertising Cloud and now, Adobe Commerce Cloud. As a Senior Client Partner, I lead Adobe’s largest and most challenging customer relationships and services programs for named accounts across a number of industries in the Americas. I partner with Adobe’s customers to understand their business needs and lead a multi-disciplined delivery team from Adobe to design, implement and scale the solutions to drive value for the customer across the intersection of people, process and technology. I am the senior-most delivery leader in an account and I “own the consulting business” for that client. I have accountability for successfully executing services programs, acting a single point of contact for the customer and in growing relationships across the customer lifecycle while owning and expanding Adobe's book-of-services-business in these named accounts.
Excelacom is a consulting and technology solutions company founded in 2000 with a focus on Communications and Media providers. At the core, we solve clients' complex business, technology and operational challenges through a combination of consulting expertise and telecom-focused product solutions. Our consulting teams optimize existing systems and work on an accelerated timeline using innovative approaches and best practices that minimize risk and maximize return to improve business and operational performance without costly technology transformations. Excelacom is a global company and is headquartered in the United States in Reston, VA, outside of Washington, D.C., with offices in North America and Europe as well as a technology center in Chennai, India. Led Digital Consulting practice, focused on service definition, marketing, business development, team orchestration and client delivery. Consulting engagements spanned digital strategy transformation, IT roadmapping, application development, business analytics, ecommerce and digital operations.
EPAM Systems, Inc. (NYSE:EPAM) is a global leader in end-to-end digital solutions and is widely recognized as one of the world's premier software engineering firms with deep understanding in verticals including Retail, Media & Entertainment, Travel & Hospitality, Financial Services and Life Sciences. Headquartered in the United States, EPAM employs over 19,000 professionals and serves clients worldwide from its locations in the United States, Canada, UK, Switzerland, Germany, Sweden, Belarus, Hungary, Russia, Ukraine, Kazakhstan, Poland and India including Canadian Tire, Google, Expedia, Coca-Cola, NBCUniversal, Citi, Adidas and Sephora. As part of EPAM’s flagship Digital Engagement Practice (DEP), lead and provide digital strategies, solution vision and engagement direction for clients and teams focused on digital transformation, omnichannel ecommerce, and personalized customer engagement.
Responsible for driving sales and business development activities and managing multi-million dollar account portfolio servicing clients in the North American Communications, Media, Entertainment, Industrial, High-Tech and Aerospace & Defense markets. • Provide expertise/vision, sell and deliver solutions in areas such as digital strategy and transformation, digital marketing, user experience design, mobility and digital platform implementations of enterprise portals, web content & experience management, ecommerce and CRM, campaign & marketing resource management technologies. • Manage end-to-end sales and delivery processes, inclusive of relationship development, deal identification, qualification, and contracting through project initiation, solutioning, staffing, project management, work delivery and client invoicing/billing.
Following eBay's spin-off of Fanatics, drove the ecommerce product roadmap for $1B leader in licensed sports by planning and overseeing front-end feature/function releases working in conjunction with technology leadership. Partnered with executive stakeholders and elicited feedback from clients to help inform and guide the business plan and associated business requirements. • Stayed abreast of the marketplace and competition to assess new digital and ecommerce features and potential partnerships. Made “buy” vs “build” decisions and evaluated overall ROI of feature enhancements post deployment. • In leading Site Experience Department, managed team of 7 and had oversight for product management, agile technology interface planning, business requirements, user experience design, user acceptance testing, site configuration and operations. • Working closely with department’s usability, a/b testing and web analytics staff, continually reviewed, optimized and innovated around ecommerce features, site and user experiences for desktop, mobile web and app solutions. • Instrumental in assessing the technology platforms and underlying systems and consolidating 3 discrete businesses onto one universal platform. In parallel, focused on stabilizing and scaling the infrastructure and redeploying our mobile capabilities. • Oversaw group’s technology investment portfolio, negotiating and managing external vendor relationships and associated technology integrations, worked on strategic initiatives, and headed up discrete reporting and analytics function for the licensed sports vertical ($350M) at large. • Experimented with new partner technology offerings to improve heavy investment in SEO, capitalize on sizeable social following bases, improve on-site search, navigation and personalization capabilities, stand up a next generation database marketing/CRM solution and explore omni-channel digital commerce offerings such as brick & mortar kiosks/extended aisle and t-commerce.