Jonathan Raabe

CEO Bolio Inc

Longmont, Colorado, United States

About

As Founder and CEO of Bolio Designs Inc., I’ve led the creation and growth of a high-end retail brand specializing in premium coffee-making equipment. Over the past several years, I’ve co-developed more than 35 original products—guiding each from initial concept and design through prototyping, manufacturing, and successful market launch. Our products are sold across major marketplaces including Amazon, Walmart, and Shopify. I’ve overseen every aspect of operations, including international sourcing, logistics, import compliance, and 3PL distribution. Through a customer-first approach and meticulous attention to quality, main image optimization, and differentiated “purple cow” design strategy, Bolio has achieved nearly a 90% product launch success rate—earning multiple Amazon’s Choice badges along the way. I’m passionate about building products that not only perform beautifully but also stand out visually, making marketing and conversion effortless. At Bolio, form meets function, and great coffee gear becomes part of an elevated daily ritual.

Experience

  • Chief Executive Officer at Bolio Designs
    2016 - Present · 10 yrs 6 mos

  • Chief Executive Officer at Aromis Inc
    Oct 2011 - Present · 14 yrs 9 mos

    As Founder and CEO of ArOmis Aromatherapy, I’ve spent over 14 years building a brand rooted in sustainability, innovation, and wellness. ArOmis introduced one of the first waterless, heat-free, and plastic-free essential oil diffusers to the U.S. market—crafted from natural glass and wood and engineered for purity and performance. I’ve led every aspect of the business, from product design and sourcing to e-commerce growth and customer education. My background includes designing and manufacturing over 180 products, working closely with factories in Taiwan and China to ensure premium quality and sustainable practices. ArOmis diffusers are used by health-conscious individuals, spas, and wellness professionals across the globe. I’ve developed patented innovations like a stainless-steel prefiltration method for essential oils, and created a serviceable product model that supports long-term use with local parts and support. I’ve guided ArOmis to become a top-rated brand on Amazon and other platforms, maintaining strong customer loyalty through transparency, thoughtful design, and excellent service. My expertise spans e-commerce strategy, sustainable product development, global supply chain management, and building automation systems that help us grow efficiently. At its core, ArOmis stands for clean design, ethical sourcing, and delivering powerful aromatherapy without compromise. I remain committed to innovating in the wellness space and growing a brand that helps people feel better while doing better for the planet.

  • Director of Ecommerce at Sustainable Village
    Feb 2024 - Jun 2024 · 5 mos

  • Landman at The Landman Company
    Feb 2012 - Mar 2024 · 12 yrs 2 mos

    Land title abstracting for Oil and Gas industry. Specializing in the Rocky Mountain region energy fields.

  • Chairman at Sustainable Campus Program
    Sep 2010 - Jul 2011 · 11 mos

    Elected Chair of the Sustainable Campus Program (SCP). A committee formed by referendum and charged with managing tri-institutional student fees on the Auraria campus designated for renewable energy, energy efficiency, water efficiency, and sustainable project development.