Jonathan Orosco

DesignOps Leader @ Amazon | Design Program Management for AI-first products and high-leverage teams

Los Angeles Metropolitan Area

About

Strategic DesignOps leader with 20+ years of program management experience, building scalable systems that power high-growth product teams and complex, AI-driven ecosystems. I lead and grow DesignOps practices that accelerate velocity, elevate quality, and align cross-functional teams, from startup environments to Fortune 100 scale. My work centers on operationalizing design across web, native, and AI-driven experiences, including Generative AI, Agentic AI, and LLM-powered products. I bring structure to both mature delivery pipelines and emerging technologies. With deep experience managing mid-to-large scale UX teams, I partner with senior and executive leaders to translate vision into execution and build the high-trust design cultures that let great teams do their best work. What I bring: - Program management with deep specialization in Design Operations - Leadership of large teams, including senior and principal UX designers - Fortune 100 UX leadership on large cross-functional initiatives - A trusted partner to C-suite and executive stakeholders - UX leadership applied to Generative AI, Agentic AI, and LLM applications Specialties: DesignOps · Design Program Management · Agile UX · Generative AI · Agentic AI · LLM · Conversational UI · Stakeholder Alignment · Risk Management · Scalable Systems Design

Experience

  • Sr. Design Program Manager / UX Manager at Amazon
    Oct 2018 - Present · 7 yrs 9 mos

    - Lead design program management for the Design Systems team, building AI-powered operational tooling and deploying LLM-assisted support, including AI-integrated documentation workflows that resolve a meaningful share of incoming requests and reduce manual support work. - Operationalized design delivery for Alexa Shopping, helping scale Amazon's first Generative AI shopping experience; established sprint and review mechanisms that accelerated release velocity and reduced design debt. - Defined the design process for Amazon's first agentic AI shopping experience, establishing the workflows and standards that brought a new, unproven surface from concept to launch. - Scaled DesignOps across SVP-tracked launches at Amazon Fresh, Whole Foods, and international expansion, instituting intake systems, sprint planning cadences, and launch-readiness frameworks that lifted design throughput across business units.

  • Sr. Interactive Producer at Gravity Global
    Jun 2013 - Oct 2018 · 5 yrs 5 mos

    - Built repeatable design delivery frameworks combining Agile program management and governance for Fortune 500 clients, standardizing process across initiatives and driving incremental revenue. - Led project strategy and execution for flagship accounts, delivering custom digital platforms and native application development grounded in strong UX/UI design thinking. - Scaled the agency's delivery capability by systematizing how teams scoped, planned, and shipped work, enabling more complex programs without added overhead.

  • Sr. Interactive Project Manager at Web Advanced
    Jul 2008 - Jun 2013 · 5 yrs

    - Led strategic digital initiatives for key client accounts, embedding design thinking into cross-functional teams and lifting customer satisfaction. - Redesigned the delivery model for flagship digital platforms, replacing ad-hoc work with standardized workflows and a consistent process that shortened design-to-development timelines.

  • Sr. Digital Project Manager at The Design People
    Oct 2006 - Jul 2008 · 1 yr 10 mos

    - Served as a key operational lead on the agency's most business-critical accounts, holding scope, quality, and client confidence across complex launches.

  • Interactive Coordinator at SCI-Arc
    Aug 2003 - Oct 2006 · 3 yrs 3 mos

    - Led the design and ongoing buildout of the institute's main site end to end, from program information to visual design, shaping its digital identity and online presence.