Greater Brisbane Area
WHO I AM: ■ Analytics Leader with 10+ years’ experience ■ Worked in different industries such as banking, insurance, automotive and FMCG ■ Passionate about machine learning, data science and AI. WHAT I HAVE DONE: ■ Used analytics to solve business problems and help organisations make data-driven decisions ■ Delivered results for numerous & diverse high profile projects in varying complexity ■ Improved return on investment by producing various models and segmentation ■ Turned data into insights and identified trends across a variety of roles and industries WHAT ARE MY TOP 10 EXPERIENCE AREAS: | Predictive Modelling, AI, Machine Learning & Data Science | Reporting & Analytics | Programming & Statistical Tools (R, SQL, SAS, Python, PySpark, Databricks, Tableau, Power-BI, Excel, GA) | Statistical Analysis & Data Mining | Stakeholder Management | Customer Segmentation | Cloud Analytics (Azure) and Big Data | Pre & Post Marketing Campaign Analysis | Data Visualisation | Agile Project Management
KEY RESPONSIBILITIES: ■ Manage a team of data scientists which is responsible of delivering advanced analytics solutions to the business. ■ Develop Sunsuper analytics capabilities and strategy including an analytics roadmap. ■ Lead multiple data science projects including segmentation, machine learning models, next best action, text mining and more. ■ Mentor and develop analysts in the different business units. ■ Lead the transition to cloud analytics including the production of models on the cloud (Azure). ■ Enable all business units in data driven decision making and problem solving. KEY ACHIEVEMENTS: ■ Delivered multiple complex machine learning models that are implemented in the business and uplifted marketing campaigns performance and processes. ■ Uplifted Sunsuper analytics capabilities by transitioning to cloud analytics including the automation of models production on the cloud. ■ Delivered a complex segmentation project that was rolled out to the different business units and embedded in the company’s strategy. ■ Lead the roll out of Next Best Action to customer service to uplift offers conversion and increase member satisfaction.
KEY RESPONSIBILITIES: ■ Lead the development of modelling and machine learning capabilities ■ Lead the transition to cloud analytics (Azure cloud) ■ Responsible for the delivery of work of data analysts in the team ■ Lead the development of an analytics strategy including an analytics roadmap ■ Mentored and developed analysts in the different business units ■ Lead the roll out of data visualisation and self-service dashboards to the business ■ Implemented marketing initiatives such as control groups, contact rules etc ■ Identified, analysed and forecasted trends to enable strategic initiatives ■ Enabled all business units in data driven decision making and problem solving KEY ACHIEVEMENTS: ■ Enabled a data driven culture through roll out of an analytics strategy and self service initiatives ■ Lead the development of the first in-house churn model using machine learning techniques ■ Lead the transition to cloud analytics and development of machine learning models ■ Built an engagement segmentation (RFM) that was implemented in campaigns and improved ROI ■ Provided insights about campaign performance using different analytics techniques ■ Created self-serve dashboards, including KPI dashboard, that provide insights to the business ■ Developed an R code that uses different models (Arima, ETS etc.) to forecast corporate KPIs ■ Developed effective contact strategies through analysis of behavioral changes and campaign analytics
KEY RESPONSIBILITIES: ■ Delivered reports and analysis that provided Suncorp with insights into their customer base ■ Produced propensity models using various techniques to improve response rates ■ Supervised and trained junior analysts in the team ■ Provided advice and insights to stakeholders in regards to customers, products and brands ■ Developed effective contact strategies through analysis of behavioural changes and analytics ■ Turned data into insights and identified trends utilizing various analytical tools ■ Supported the different business units in developing customer, marketing and product strategies KEY ACHIEVEMENTS: ■ Developed various Tableau dashboards and rolled out Tableau as the main visualization tool ■ Developed models using SAS (Logistic regression), in particular CLV and propensity models ■ Produced a self-serve automated campaign reporting tool for the personal insurance business ■ Participated and contributed to high priority projects (Next best action, CLV & segmentation)
KEY RESPONSIBILITIES: ■ Delivered reports and analysis that provide Suncorp group with insights into their customer base ■ Developed models using various techniques (Chaid Tree, Logistic Regression) to improve ROI ■ Delivered pre & post campaign analysis to determine successful campaign activities ■ Provided advice and insights to stakeholders in regards to customers, products and brands ■ Assisted in the development of acquisition/retention initiatives through customer analysis ■ Analyzed and test data quality and consistency on a regular basis and as part of UAT ■ Supported general marketing and project management tasks KEY ACHIEVEMENTS: ■ Created an analytical data mart for the insurance business that is used as a basis for profiling ■ Developed propensity models that were implemented in various campaigns and improved ROI ■ Segmented all the life insurance customers across different brands using a two-step clustering ■ Produced various reports that added value to the business & enabled improved decision making ■ Built a modelling tool that saves time and costs in preparing the relevant data to build models
KEY RESPONSIBILITIES: ■ Produced reports and communicated them to clients ■ Conducted research on several Australian companies, and prepared reports and presentations ■ Checked and ensured accuracy and currency of all client databases ■ Supported new program roll out by running reports and checking variables across the database ■ Liaised with clients to answer queries and requests, and managed client web access ■ Supported general marketing and project management tasks KEY ACHIEVEMENTS: ■ Conducted a research on the FMCG industry that was used by senior managers in that space ■ Provided assistance to other teams as required to meet workload demands
Blue Square is Israel’s largest retail chain, operating more than 200 supermarkets under 5 brands, holding (through Dor Alon) nearly 200 fuel stations, most of them with convenience stores, and employing over 8,000 people. Through its' subsidiary Bee Group Retail, it operates more than 230 stores in the toy, house-ware, gift, baby and textile sectors. KEY RESPONSIBILITIES: ■ Produced customer, product and sales reports and communicated findings to management ■ Conducted pre and post campaign analysis and reporting ■ Worked with the BI team to define and develop business models (e.g. RFM model) ■ Identified, designed and delivered targeted customer data for direct marketing campaigns ■ Worked with stakeholders like P&G, Johnson & Johnson, Unilever, and Coca Cola on campaigns ■ Provided strategic direction of all data-driven marketing campaigns across the business KEY ACHIEVEMENTS: ■ Identified business opportunities through rigorous analysis of market research data ■ Initiated and developed new work procedures which increased efficiency ■ Generated income by developing key relationships with clients for extensive repeat business ■ Improved the quality of decision-making by transforming research into valuable insights
Colmobil Group is Israel's leading vehicle importer and distributor of Mercedes-Benz, Smart, Mitsubishi Motors and Hyundai Motors. KEY RESPONSIBILITIES: ■ Produced reports on sales, acquisitions and inventory to enable effective decision making ■ Presented research conclusions and provided insights for marketing/bd initiatives ■ Conducted market research on the car industry in China/Europe, including competitor analysis ■ Tracked and analysed market trends, brand performance data and competitive intelligence ■ Identified and evaluated new business opportunities to expand and develop the business KEY ACHIEVEMENTS: ■ Developed reports and functional models which enhanced the overall efficiency of mgmt reporting ■ Reduced time required to search the data by developing and implementing metadata structures ■ Established a knowledge base on the Chinese car market which provided a decision making tool ■ Identified business opportunities through rigorous analysis of market research data