Cuajimalpa de Morelos, Mexico City, Mexico
I have led and developed highly technical teams, and built valuable relationships with clients, partners and stakeholders. I am an inquisitive and curious professional, as well as an effective communicator. I believe that transparency and collaboration are fundamental for delivering results. As an individual contributor, I have designed, coded and implemented a number of relevant data science projects, and educated business teams in the interpretation and use of these data products.
• Collaborated with cross-functional teams, including HR, data scientists, and IT, to identify business needs, define technical requirements, and deliver scalable people analytics solutions. • Built a robust data infrastructure ecosystem, ensuring the availability, integrity and organizational value of people data. • Provided technical leadership and mentorship to the People Analytics team, fostering professional growth and ensuring high-quality deliverables. • Informed technology recommendations and evaluated industry trends to enhance people analytics capabilities. • Designed and implemented a robust framework to facilitate the rigorous bi-yearly Engineering promotion process. • Engineered the process and tools for the company's strategic return-to-office plan during the COVID-19 pandemic.
• Collaborated with cross-functional teams to establish the analytical framework for People Data in the LATAM region, fostering collaboration, knowledge sharing, and ensuring data-driven insights for key stakeholders. • Designed, led and executed in-depth research projects on attrition forecasting, employee life cycle analysis, cohort analysis, and natural language processing
• Deployed machine learning algorithms for customer segmentation, buying propensity and downstream impact of specific customer actions. • Conducted research across a range of topics, including A/B testing for customer experience, bidding optimization, cross-border and seasonal shopping. • Engaged with specialized teams for the creation and refinement of ML attribution models.
• First person to hold this title. Created a process to automate the weekly reporting structure of the team, relying on highly complex SQL and proprietary ETL tools. • Implemented and championed a leads creation, evaluation and management process for the sales team: • Coordinated the scrapping of strategic competitors with technical teams in Seattle; implemented a local scrapping process to have this information more readily available. • Segmented the pool of sales leads and active merchants through PCA, regression and cluster analysis. • Delivered technical training on cloud computing, SQL, Redshift, R data management and data visualization.
• First person to hold this title. Implemented a working information system delivering data for over 15 cities • Developed fraud detection algorithms, driver and passenger cohort analysis, forecasting and geospatial models. • Helped educate the operations team on the correct use and interpretation of quantitative data.
• Led the creation of the Research Operations Center, in charge of tracking and improving the quality of the research studies in Latin America. Formalized the execution of market sizing, forecasting, segmentation and pricing studies. • Led the Analytics Strategy for the business. Implemented standard processes for data creation and warehousing, quality control, forecasting and data visualization