Jonathan Gordon

Chief Financial Officer - Saas

Bethesda, Maryland, United States

About

- Private equity-backed SaaS CFO with a consistent record of driving enterprise growth ($100MM+ ARR), EBITDA expansion, scaling operations, and executing both organic (hypergrowth) and M&A-led growth strategies. - Trusted partner to CEOs, Boards, and sponsors in turnaround and high-growth environments, delivering value through pricing optimization, cost discipline, and operational rigor across the P&L. - Built and led high-performing teams and infrastructure to support scale, including full finance stack, RevOps, and systems, and integration of 10+ acquisitions. - Combines strategic perspective with hands-on execution to move quickly from insight to impact. - Former M&A banker and in-house Corporate Development experience. - Managed all aspects of sale process including CIMs, Management Presentations, Datarooms and QoE.

Experience

  • Chief Financial Officer at Smartlinx
    2024 - 2026 · 2 yrs

    Provides workforce management software and human capital solutions (staffing/scheduling/payroll/reporting) to address the rapidly changing needs of the long-term care, post-acute and adjacent senior care industries. • Partnered with the CEO on leading financial/operational turnaround & subsequent acquisitions’ integration. • Achieved EBITDA profitability via realized cost efficiencies across GTM, COGS, R&D and G&A. • Oversee, built and upscaled Accounting, FP&A, RevOps, IT, HR, Legal & Strategic Planning (team of 15). • Actively engaged with GTM team on pricing, contract negotiations and revenue management. • Led internal M&A integration planning and execution for two transformative acquisitions with PE engagement.

  • Chief Financial Officer at CentralReach
    2018 - 2023 · 5 yrs

    CentralReach is a leading provider of autism and IDD care software, providing a complete, end-to-end software and services platform that helps children and adults diagnosed with autism spectrum disorder (ASD) and related intellectual and developmental disabilities (IDD) - and those who serve them - unlock potential, achieve better outcomes, and live more independent lives. CentralReach is the leading EHR and practice management solution for applied behavioral analysis (ABA) clinics providing end-to-end SaaS and services and comprises practice management, clinical data collection, learning management and EHR solutions serving over professionals globally across the therapy provider, education and adult transition markets.  Recruited as the company’s first CFO by CEO and private equity sponsor to serve as a strategic business partner to the CEO, Executive Team, and Board to shape the direction of the company and to drive value creation.  Implemented FP&A process, procedures, and infrastructure to enable scale and support growth (organic and inorganic): • Built FP&A capabilities, providing key decision support for CEO & Executive Team identifying economic levers and key metrics of the business to drive operational decision making. • Created and led detailed ongoing annual budget processes for subscription and services (RCM) businesses, corporate leverage model, including rolling periodic short- and long-term forecasts and projections to track progress towards goals . • Recruited, developed, and maintained a streamlined, efficient and highly productive finance and accounting team. • Managed the financial integration of ten acquisitions.  Led Business Operations and Corporate IT functions implementing and integrating financial and other functional systems (NetSuite, SalesForce.com, LMS and ancillary systems), automated processes and established infrastructure necessary to support operations.

  • Chief Operating Officer and Chief Financial Officer at Wellesley Information Services
    2014 - 2017 · 3 yrs

    Privately-held ERP technology events, marketing services and information company. • Developed and implemented repositioning plan for company to achieve profitable growth around re-defined ‘go-to-market’ strategy including: - Restructured organization to create teams focused on audience verticals (vs. prior product focus). - Eliminated non-strategic and/or unprofitable product lines. - Reduced overhead to focus on efficient growth. - Oversaw within a year, establishment of standalone shared services and separation from parent company, including tech infrastructure migration from data center to the cloud, assumption of HR function, and the rollout of a new ERP system. - Outsourced key technology management/operations and delegate sales functions. • Facilitated data-driven decision making with relevant reporting, KPIs, analysis and processes to enable achievement of major revenue targets for the first time in three years. • Responsible for Finance, IT, HR and Operations functions with responsibility for strategic planning, financial analysis, accounting, collections, technology, facilities, event logistics, and customer service.

  • Partner at Atwood Capital Partners
    Aug 2010 - Dec 2013 · 3 yrs 5 mos

    Independent investment bank offering advice to middle market companies and entrepreneurs in the information, media, technology, education and communications industries • Co-ran information, data, media and tech boutique, providing sell-side M&A and capital-raising to early-stage entrepreneurs, corporates and financial sponsors, and strategic advice for emerging companies. • Oversaw $300MM+ in transactions: Diversified media and trade shows, international precious metals data & information provider, macroeconomic policy information company, B2B information, and telecom data & research companies. • Executed management buyout of broker-dealer (subsequently Atwood) from UK-based parent, Quayle Munro, which had previously merged with The van Tulleken Company (media investment boutique). • Secured required licenses to establish and supervise broker-dealer. Oversaw operations, compliance & finance functions and managed team of professionals in NY, CA and Shanghai. transactions.

  • Managing Director at Quayle Munro (previously The van Tulleken Company)
    Feb 2007 - Aug 2010 · 3 yrs 7 mos

    Executed mostly sell-side transactions for small to medium-sized companies in media, technology and information services. Quayle Munro merged with The van Tulleken Company in 2008.