Jonathan Figueroa

Marketing & Content Creation | University Student | Marketing Intern for Sodexo!

Minneapolis, Minnesota, United States

About

I started a TikTok channel and grew it to 20 million views. Since then I've managed social media for a campus dining operation, run content for a student organization, and ran an independent YouTube experiment that hit 634,000 views in three weeks. I know what makes content perform and how to execute on it. Currently finishing my Marketing degree at North Central University (2026).

Experience

  • North Central University (2 yrs 11 mos)
    • Summer Resident Advisor
      Apr 2026 - Present · 3 mos

      Oversee residential community of summer students, managing check-ins, check-outs, room inspections, and after-hours duty shifts on weeknights and weekends Plan and execute 1–2 monthly community programming events to foster resident engagement and belonging Serve as a first point of contact for student needs, including emergency response at any hour Represent the university during New Student Orientation, supporting onboarding of incoming students across multiple sessions Conduct regular facility walkthroughs, report maintenance issues, and enforce community standards to maintain a safe and well-functioning living environment Collaborate with Residence Life staff through weekly team meetings and bi-weekly one-on-ones with the Resident Director Coordinate housing transitions across multiple move-in and move-out days throughout the summer season Model servant leadership and uphold university community standards in a live-in leadership role

    • Cafeteria Student Manager
      Aug 2023 - Present · 2 yrs 11 mos

      Support the daily operations of a college cafe by supervising a team of 8 student workers. Ensure food quality, cleanliness, and smooth service in collaboration with the chef.

  • Marketing Consultant at Sodexo
    Jan 2025 - Present · 1 yr 6 mos

    Responsible for creating daily cafe menu signage that accurately reflects meals served. Develop Instagram content that connects with North Central students and faculty. Promote surveys and sales events through in-person marketing and social media outreach.

  • Direct Care Professional at ACR Homes
    Sep 2024 - May 2025 · 9 mos

    Provided direct support to individuals with disabilities by promoting health, safety, independence, and quality of life in residential and community settings. Assisted with daily living skills, personal care, hygiene, mobility, and goal-oriented activities while respecting individual preferences, dignity, and personal choice. Supported physical and emotional well-being by administering medications, monitoring health changes, documenting care, and accompanying individuals to medical appointments. Encouraged community involvement, social engagement, and relationship building, while also maintaining a safe, clean living environment, preparing meals, following safety procedures, and collaborating with supervisors, coworkers, families, and healthcare providers.

  • Content Creator & Personal Brand at @bigmartytheg
    Jan 2021 - Dec 2023 · 3 yrs

    Built and grew a gaming-focused content brand across TikTok and YouTube from the ground up. Produced 350 TikTok videos generating 20.6M views, alongside 115 YouTube videos totaling 295,000 views. Accumulated over 24,000 followers through consistent short-form content centered on Apex Legends — including tutorials, satire, gameplay highlights, and comedic clips. Developed video editing, platform SEO, and audience retention skills through data-driven content iteration.