Barcelona, Catalonia, Spain
As a strategic partner to Sweden’s leading agencies, I guide the development of mature Google Ads accounts, focusing on structural excellence and future-readiness. My role is to bridge the gap between technical execution and business agility. I help agencies navigate the changing search landscape by adopting AI-first solutions—like Performance Max, Demand Gen, and AI Max—ensuring that paid strategies operate in harmony with broader organic (SEO) realities. Core Focus: Advanced Account Strategy: Optimizing structure for mature portfolios. Product Innovation: Driving adoption of Google’s latest AI and visual features. Holistic Growth: Aligning paid performance with the full digital ecosystem.
(powered på Teleperoformance) As a Pod Lead, I manage a diverse portfolio of Google Ads agencies and end clients within the Swedish market, driving strategic growth and ROI optimization. My role involves providing expert consultation, coaching, and strategic guidance to some of Sweden's leading digital marketing agencies. I possess a strong entrepreneurial spirit, enabling me to see the big picture and align digital marketing strategies with the overarching vision of each business. I am passionate about fostering long-term client relationships, driving innovation, and delivering measurable results through tailored Google Ads solutions that adapt to specific verticals, customer journeys, and market conditions. My commitment to continuous learning and curiosity ensures I remain at the forefront of digital marketing best practices.
(powered by Teleperformance) Guiding Clients and Agencies to Achieve Business Goals and Positive ROI
As a consultant, I've had the pleasure of working with numerous clients, helping them achieve their business goals through data-driven strategies. Working in a growth marketing team has given me a holistic view of the digital marketing landscape. My specialization is in website analysis, Google Analytics 4. I excel in configuring GA4 accounts and properties, and setting up additional tracking via Google Tag Manager together with developers to obtain valuable insights into user behavior on the platform. I'm adept at generating tailored reports using GA4 and Google Looker Studio, and have a sharp eye for identifying bottlenecks and optimization opportunities. Working collaboratively with developers and UX-designers and developers, I ensure that websites meet technical standards and user experience expectations. In addition to website analysis, I'm well-versed in SEO, both on-page and off-page. I've conducted extensive keyword research to increase organic traffic, and have a deep understanding of the technical aspects of SEO such as Google Core Web Vitals. I work closely with developers to ensure that the technical standards of web pages are up to par. Tools: Google Analytics 4, Google Search Console, Google Tag manager, Google Optimize, Google Ads, Google Looker Studio, Semrush, Screaming Frog, Meta ads manager, LinkedIn Ads
As a Swedish SEO Content Specialist, I have extensive experience in creating effective content plans and conducting keyword analysis to help businesses generate organic traffic. In my previous role, I was responsible for creating a content plan for the Swedish market, which involved translating product names for an e-commerce platform and conducting keyword research using Ahrefs to identify high-traffic keywords. Additionally, I conducted keyword analysis for our business area and developed a content plan for organic traffic by identifying relevant keywords with the right intent. I worked collaboratively with content writers to create SEO-friendly content that would help drive organic traffic to our website. As an SEO specialist, I understand the importance of using the best keywords and phrases in H1, alt image description, page title, and meta description to optimize a website for on-page SEO. During my time in this role, I was responsible for implementing these optimization techniques to improve our website's search engine ranking and generate more organic traffic. Some of the key tools that I am proficient in using include Google Analytics, Google Search Console, Ahrefs, and Screaming Frog. These tools have enabled me to effectively analyze website traffic, conduct keyword research, and optimize website content to improve search engine rankings.
SEO & conversion rate optimization.
Founder, co-owner and marketing manager