London Area, United Kingdom
🚀 Digital Marketing Leader | B2B & B2C | eCommerce & Marketplaces | ABM & Demand Generation I’m a results-driven marketing leader with proven expertise in driving growth for marketplace, eCommerce, and SaaS businesses across B2B and B2C environments. Skilled in building and scaling multi-channel strategies that generate measurable revenue impact. 🔹 Core Expertise Demand Generation & ABM: Develop and execute ICP-driven, full-funnel demand generation programs that accelerate pipeline growth. Growth & Performance Marketing: Test and optimise tactics across digital, content, SEO/SEM, webinars, and paid media to increase MQL/MEL/SQL conversion. eCommerce & Marketplaces: Deep knowledge of consumer behaviour, remarketing, affiliate expansion, and channel partnerships to maximise ROI. Data-Driven Optimisation: Leverage analytics, AI, and CRM automation to optimise campaigns, manage budgets, and map customer journeys. Global & PE-backed Growth: Proven success scaling marketing for private equity startups, global enterprises, and EMEA operations. 🔹 Strengths Expertise in SEO, SEM, and Generative Engine Optimisation (GEO) to capture and convert high-intent audiences. Strong background in lead nurturing, ABM targeting, and remarketing strategies. Collaborative approach with sales to align on ICP definitions (industry, size, revenue, tech stack, pain points). Skilled at scaling SaaS and digital products, building sustainable pipelines, and unlocking new growth channels. I bring a data-first, customer-centric, and commercially focused approach to every campaign—balancing creativity with performance to deliver results.
Currently working with two B2B companies, including a startup, within the SaaS space. LCA, Manufacturing, construction, training, Supporting the development and optimization of the tech stacks to improve operational efficiency and scalability. Both roles are hands on, leading digital marketing initiatives across key channels, including performance marketing, content, SEO, to drive lead generation and brand visibility. Contributing to go-to-market (GTM) strategy., including market positioning, customer segmentation, and campaign execution. Collaboration cross-functionally with product, sales, and leadership terms to align growth objectives and deliver measurable results.
As a Marketing Professional at Matrix42, my primary role is to enhance our marketing efforts. This encompasses overseeing a range of responsibilities, including website updates, CRM integration with HubSpot, and coordinating the implementation of newsletters, emails, flows, and API connections for our Sugar CRM. Additionally, I am responsible for managing our digital advertising strategies, which includes Google AdWords, SEO, and display advertising. To ensure a cohesive and impactful marketing performance, I work closely with cross-functional teams, collaborating with product development, sales, and field marketing. My focus is on optimizing our marketing efforts within the EMEA market.
Bricsys is a global provider of the BricsCAD® Innovating the future of CAD software/dwg by introducing AI features and time savings tools on a familiar licensing but at a compelling price. Shaping the future of design software and with industry-leading product support and taking your design workflows to the next level. BricsCAD® is CAD software to "design the future and make anything" (CAD) software that architects, engineers and construction professionals rely on to create precise 2D and 3D drawings.
A global leader in B2B ABM C-Suit level, technology services and digital transformation, BluprintX is at the forefront of innovation to address the entire breadth of clients' opportunities in the evolving world of cloud, marketing automation within digital and platforms using Adobe Marketo/Salesforce and WorkFront.
Over the past 9 months I have overseen 2 other regions (NAMER/APAC) as well as my own region. Working with stakeholders to Identify opportunities to reach new audiences. Execute on their paid media campaigns and help drive business results, by deploying consistent and effective marketing campaigns across EMEA. Experience in developing a successful strategies for leads, trials and subscription/ billings and Showing a Positive 43% growth YoY in eCommerce Billings.
To help drive awareness, preference and conversions for Autodesk across Europe and the emerging markets. (EMEA) this involves working closely with our media agency and internal campaigns managers across EMEA. Responsible for managing and optimizing all paid media campaigns across multiple media types including SEM, Display Advertising, YouTube, Facebook and LinkedIn. Provide recommendations for testing and optimizations for reporting the quality of data, Responsibilities extend to aligning with the SEO and Web Analytics teams to leverage data to ensure best practice through out EMEA. Principal Duties and Responsibilities: • Develop online media strategy for Autodesk Industry, Product and eStore initiatives • Develop paid search process and best practices and instill across EMEA • Track and share online marketing trends as well as competitive landscape information • Coordinate with corporate marketing and local marketing to share strategy and key learning • Develop a process for managing budgets with external online media agency • Monitor campaigns and proactively initiate changes to increase success metrics of the campaign •Key liaison to manage and track performance of external online agency •Utilize SEM & SEO analytics/metrics to guide decisions •Coordinate campaigns to help ensure that no marketing or sales teams are bidding on the same keywords •Responsible for ensure clear KPIs are set and met •Research new trends & lead tests on search campaign components • Work with Web Marketing and Analytics teams to ensure proper tracking on activity • Review and maintain ad copy/keywords for paid search campaigns • Edit and proofread paid search campaign copy and analyze results of copy revisions per keyword •Responsible for providing budget recommendations and forecasts