Greater Sydney Area
A pragmatic General Manager with a strong sense of team, a preference for action and a relentless pursuit of growth and process improvement. Extensive commercial experience in senior leadership roles in the construction industry for CSR Limited, both in Australia and Asia, encompassing general management, finance, sales, marketing, and operations. Track record of increasing profitability through business transformation, with consistent delivery of strong financial growth whilst empowering teams in delivering exceptional customer service. Maintains a strong commercial acumen, built on technical accounting expertise, and customer focus to deliver improved sales and financial returns. Confident communicator and relationship builder, highly resilient and adaptable to changing environments with a strategic and continuous improvement mindset, consistently challenging the status-quo to deliver optimal commercial outcomes. Jonathan Wormwell's Areas of Expertise: General Manager | Commercial Management | Finance Manager | Transition Manager | Project Manager | National Sales Manager | Business Development Manager | Acquisitions | Strategy | People Management | Manufacturing | Operations | Building Products |
Leads commercial and operations performance, drives strategy, ensures P&L success, fosters growth, safety, compliance, and alignment with Kingspan values.
AFS Systems is a market leader in the manufacturing and provision of innovative permanent formwork solutions that have facilitated the efficient installation of load-bearing walls in multi-residential and commercial projects throughout Australia, New Zealand, USA, UK and Canada. I was instrumental in the integration of family run business into the CSR portfolio of brands. Responsibilities were extensive, charged with leading a number of workstreams that included transition management, process improvement, product expansion, geographical expansion and team development. Role was expanded from National Sales Manager to General Manager, overseeing 160 employees across a national business incorporating two manufacturing facilities. Highlights • Successfully integrated a family owed business into CSR, introduced succession planning across all management roles, while maintaining customer service and increasing revenue from $24m to $70m over a four-year period. • Championed change within AFS for example introducing a Brisbane & Melbourne sales and distribution site resulting in an increase of 15% of overall revenue. Successfully transitioned estimating and drafting services to offshore providers to reduce costs and improve quote lead times. • Implemented a new CRM (Microsoft Dynamics) to improve the sales process and drive sales performance. • Rebranded AFS Systems which involved working with research consultants and marketing department to identify a strong industrial image to reflect the company’s market leading position • Developed an integrated digital strategy which incorporated SEM, SEO and social media to drive market awareness and improve penetration of new products & services. This involved understanding our customers and our product value proposition. • Identified and project managed a market segment review and implemented a plan to grow volume from resellers & distributors, increasing sales volume by 10%.
Viridian has been supplying glass products since 1856. Today they’re the largest glass processor in Australia, leading the industry in both quality and innovation. CSR acquired Pilkington Glass Australia & New Zealand in 2007 for $1.1b and rebranded the business Viridian Glass. Two years later I was employed as General Manager, Finance. I was then promoted to Regional Manager responsible for managing the business in QLD, SA & NT. Highlights • As General Manager Finance, I managed a commercial team of 10, reported directly to the CFO, presented monthly, half yearly and annual financial results against budget, as well as strategic plans and business updates to the CEO & Board • Improved reporting and internal controls through staff changes and introduced improved policies and procedures in both New Zealand and Australia. • Implemented consistent KPI reporting enabling benchmarking on working capital, customer delivery and service and operational improvement. • Restructured the finance team to better service the priorities of the business. • Reviewed strategic focus and growth opportunities and evaluated opportunities to enhance profitability. • Prepared valuations with sensitivity analysis to support asset impairment. • As Regional General Manager, developed segmentation plans to drive growth and focus sales effort on profitable market segments. • Expanded regional operations through forward integration to secure primary sales demand and expand market share.
CSR Asia, turnover $100m, manufactured insulation products for commercial and industrial use in China, Hong Kong, Philippines, Thailand, Vietnam, Malaysia and Singapore. Involved in all aspects of the company’s general management and responsible for the financial integrity of the 11 businesses (6 Manufacturing & 5 Trading). Team of 13 reporting through to the role including IT and HR. During my tenure the business underwent aggressive expansion and achieved record returns. Highlights: • Company Director and manager of corporate governance of eight CSR companies in Asia, including joint venture structures. • Provided the financial and market analysis for the Board capital approval of A$60m Rockwool Insulation plant in Guangzhou. • Negotiation the contract terms and condition of US$5.5m Bradford Insulation supply contract to Reliance Group India. • Provided the financial and market analysis and lead the contract negotiation to lease a State Owned Glasswool Insulation Enterprise in Nanning, China. The 3-year lease achieving 14% EBIT to Sales over the term. Commercially reviewed and negotiated export supply contract valued at $A40 million to John Mansville in the United States. • Project leader on the due diligence and acquisition of 15000 ton Rockwool factory in China, increasing manufacturing capacity and eliminating a competitor. • Established 3 trading/representative offices in Vietnam, Philippines and Shanghai to increase penetration into new growth regions. • Tendered CSR Asia’s transaction banking facilities, including refinancing of two corporate loans, resulting in greater transparency and savings.