Jonathan Tan

Pricing and packaging leader with cross functional experience in GTM strategy and product roadmap commercialization

Saratoga, California, United States

About

With over a decade of pricing leadership experience, I have led all aspects of pricing and packaging, from product commercialization to portfolio packaging strategy, and from GTM pricing execution to strategic monetization strategy. Pricing is a natural cross functional discipline because of its unique central position and created collaboration opportunities for me to develop expertise in sales analysis, finance planning, decision analytics, market research and competitive intelligence. Prior experience in SaaS (Google Cloud, ServiceNow, Ironclad), Fintech (Stripe). Expertise includes • New Product Pricing and Packaging • Product Portfolio Pricing and Packaging • Customer Monetization and Revenue Growth Strategy • Market Research and Experimentation • GTM Pricing and Packaging Enablement and Execution • Sales Analysis, Metrics Reporting and Planning

Experience

  • Senior Director of Product Management, Pricing Strategy and Monetization at Pure Storage
    Jan 2025 - Sep 2025 · 9 mos

    Oversee the pricing strategy and monetization for the company's core platform

  • Senior Director, Pricing Strategy Monetization and Growth at Ironclad
    Mar 2023 - Dec 2024 · 1 yr 10 mos

    Head of Monetization and Growth Responsible for owning and driving the company's monetization strategy, pricing and packaging

  • Global Head of GTM Pricing Strategy at Stripe
    Aug 2021 - Mar 2023 · 1 yr 8 mos

    Partner with Sales to structure the best deals for customers and Stripe that optimizes revenue, margin and customer value. Advise CFO / CRO on all strategic pricing matters and overall deal portfolio management, Establish new commercial monetization frameworks and innovations in pricing and packaging.

  • Senior Director, Pricing and Packaging Operations at ServiceNow
    Dec 2019 - Aug 2021 · 1 yr 9 mos

    Led Digital Transformation pricing initiatives to create scalable and agile modern workflow-based solutions. Led team on cross-functional implementation of pricing across 3 family releases.

  • Head of Pricing, Google Cloud Platform at Google
    Jan 2010 - Dec 2019 · 10 yrs

    Headed global deal pricing team at Google Cloud Platform Led development of pricing strategy for NPI launch of new AI and ML products Created pricing frameworks and processes to deliver customized pricing efficiently to customers Provided pricing and product customization support for largest customers Launched partner and reseller pricing strategy with collaboration of Partners team