Singapore
I am a visionary strategist with 9+ years of experience taking complex ideas from ideation to fruition. From co-founding cultural ventures like Airpark to leading operations for multi-product Web3 ecosystems , I specialize in the '0-to-1' phase of product growth. Currently, I’m obsessed with how Generative AI (Claude/LLMs) can optimize GTM strategies and customer feedback loops. I bridge the gap between technical engineering and high-impact brand storytelling to create joyful public engagements.
Transforming public spaces into playgrounds through immersive inflatable experiences. Led the end-to-end development of Airpark from concept to reality — from product design and partner acquisition to go-to-market and on-ground operations. Spearheaded partnerships with malls and event organizers to deploy Airpark across high-traffic locations. Built a scalable operational model for pop-up installations, driving footfall, revenue, and repeat activations. Designed inflatables that blend nostalgia, culture, and spectacle — engineered to be both kid-friendly and camera-ready. Focused on brand building, customer joy, and turning play into a public good
Accomplished end-to-end operational scaling for live events, as measured by consistent high-quality delivery across multiple concurrent activations, by establishing standardized processes and controlling budgets/timelines. Accomplished cross-functional team leadership, as measured by seamless on-site execution, by managing diverse stakeholders including logistics teams, vendors, and staffing. Accomplished strategic B2B product delivery, as measured by successful project completion for SMEs and regional brands, by managing planning and execution across multiple formats. Accomplished rapid workflow optimization, as measured by a reduction in manual planning cycles, by integrating Generative AI into project documentation and internal communication frameworks.
Salad Ventures is a blockchain thinktank that develops and backs innovations in the growing Gamefi or 'metaverse' space. We're a close knit family of builders, creatives and suits looking to change the face of new technologies. One of the key lines of business we have is a gaming guild - which manages players in an organized way from around the world to play blockchain play-to-earn games to generate an income. Salad Ventures operates three distinct lines of business including ApolloSquad - a gaming guild, GuildOS a blockchain guild management system and Salad Academy - a learn-to-earn platform. It also invests in thriving gamefi projects like Mines Of Dalarnia, Sipher, Happyland, Mines Of Dalarnia and more. - Developed branding fundamentals and communication framework across brand-owned products - Supported fundraising process and messaging leading to $13.5M Series A fundraise from investors like Alameda Research, Gemini, Winklevoss Capital and more.
Arcaden is a gamified aggregator that aims to be the ‘Pit Stop for all GameFi tokens’ by means of providing a growing library of entertaining and nostalgic hyper-casual games. Players can deposit GameFi tokens they already own that have little to no utility for credits to compete for tickets allowing them to win attractive prizes on every try. Arcaden's aim is to bring back the manner of which games are meant to be played by Fulfilling players, who are United through a Network of games. F: Fulfilment U: Unity N: Network