Hong Kong, Hong Kong SAR
Strategic, results-driven leader with a proven track record in P&L management, market expansion, and building high-performance teams. Passionate about driving growth, operational excellence, and delivering exceptional financial results in competitive, fast-paced environments.
• Leading APAC commercial strategy, driving enterprise customer acquisition across the hospitality sector through consultative selling of integrated solutions • Owning the end-to-end customer lifecycle — from onboarding and go-to-market execution to account management, multi-site rollouts, and product expansion • Scaling the Customer Operations function across multiple markets, leading a cross-functional, multi-geography team accountable for operational excellence, issue resolution, and customer success across the portfolio • Trusted by leading brands including Rosewood, Grand Hyatt, Hyatt Regency, The Langham, Cordis, Royal Garden, K11 Artus, Miniso, Xiaomi, and Rue Madame Fashion Group.
• Led growth strategy, account management, operations, and P&L for Deliveroo’s grocery and retail verticals in HK. • Achieved 2X YoY transaction growth through key accounts growth, new business expansion and customer value proposition redefinition • Scaled operations by expanding dark store sites, launching retail business, and driving 30% improvement in customer conversion. • Grew revenue market share for key accounts by over 60% through exceptional account management, best-in-class operations optimization and securing preferred partnerships.
• Led Consumer Insights & Market Intelligence function at HKT Digital Ventures, providing actionable data for strategic decisions. • Oversaw 6 major research projects guiding HKT BUs on consumer preferences, GTM strategies, product selection, branding direction and project prioritization
• Led the revamp of HKT's loyalty program value proposition through growth of customer redemption and transaction frequency • Developed transformative partnerships with key finance partners, such as launching Citi's co-branded credit card • Drove ecosystem growth by designing and executing innovative customer engagement campaigns with key partners (MoneyHero, Tap & Go, Mox and Citi)
• Drove revenue growth by scaling various verticals into key revenue streams for Klook through new business expansion, existing account growth and operational optimizations. • Worked closely with Taiwan, Japan, and China teams focusing on merchant acquisition, GTM strategies, and providing comprehensive competitive analysis. • Managed tech product roadmap prioritization, launching scalable and user experience enhancing solutions that achieved a 20% increase in booking conversion.
• Launched Mileslife in Hong Kong, driving strategy, operations, and rapid merchant acquisition. • Established relationships with 18 airlines, six financial institutions, and over 900 merchants. • Achieved 55,000+ daily active users through innovative in-app marketing and engagement initiatives.