London Area, United Kingdom
Marketing | Partnerships | Community building 10 years ago, I cycled 50,000 km around the world and stumbled into the outdoor industry along the way. Since then, I’ve worn many hats: from weaving through London as a bike courier to telling stories as a journalist and photographer for leading cycling publications. Over the past 7 years, I’ve worked in-house marketing positions at Apidura and komoot, helping build beloved outdoor brands through community-driven marketing campaigns that have inspired millions.
Leading brand, PR and community partnerships for the cycling insurer and certified B Corp.
End-to-end marketing support for Apidura's Expedition Series relaunch.
- Founding team of komoot's Creators programme - identifying and engaging the platform's most influential contributors within a 45M-user base. - Created a playbook to scale community initiatives across emerging markets.
- Led marketing campaigns in collaboration with regional teams across Europe and North America. - Managed the global portfolio of ambassadors, influencers and event partnerships.
Words and photography published across the cycling and outdoor press, including The Radavist, CyclingTips, Singletrack, Soigneur, Bikepacking.com and Dropped Magazine.
Six months exploring more of the world: ran my first marathon in Seville, cycled off-road across Spain and Morocco, pedalled a loop of Wales and Ireland, trekked Corsica's GR20 in 13 days, and won the 2,000km Round Denmark Bike Race in 6 days.