Dana Point, California, United States
A communications professional with a strong background in Asia. He has worked extensively with multinational brands as well as start-ups. His focus is on creating idea-centric integrated communications to help propel the growth of brands. His background extends from packaged goods to IT to service industries to regulated categories such growing up milk. Through his writing he constantly educates and challenges himself. He has been published in various publications: The Wall Street Journal, The South China Morning Post, The Straits Times; Advertising Age. His novel, "Shadow Emperor", was optioned by Hollywood.
We help companies drive innovation and get to product/market fit fast, without guesswork, by revealing the target customers’ hidden unmet needs upfront, with precision, to dramatically increase success rates. We use the Jobs-to-Be-Done (JTBD) framework pioneered by Tony Ulwick at Strategyn, to systematically reveal the target customers’ hidden unmet needs in a format that is ideal for innovation. This enables clients to create unique value by addressing the most attractive opportunities in their market, so they can set themselves apart from the competition, and drive innovation as a repeatable business process.
AAT, a subsidiary of Neurotech International Limited, is dedicated to researching and developing affordable medical technologies to improve the quality of life for people suffering from neurologically-based conditions. Our Mente product helps manage autism using neurofeedback technology (www.aatresearch.org; www.menteheadband.com).
-Consultant with Columbus-based media agency Castlebrook Media since September 2016. -Consultant with Washington D.C.-based Frontier Strategy Group.
Rawstream is a web-filtering company that improves productivity for SMBs. We have at least 10 ways to improve the productivity of SMBs (www.rawstream.com).