San Antonio, Texas Metropolitan Area
Social media guy with the good vibes. I am an award winning social media manager who has managed numerous Fortune-100 brands' social media accounts including Whole Foods Market, Target, Best Buy and, my personal favorite, Schlitterbahn. I am obsessed with social media and have a deep understanding of all social platforms and passion in developing brand strategies that align with a brand's core community.
Advised on overall social approach and user behavior, formulated strategies to execute the content strategy, and developed and executed campaigns to drive the strategy and brand engagement in social channels. Ensured an effective presence across social platforms with an emphasis on Instagram, TikTok defining what platforms Packed Party should be on and what our unique voice is within each. Created, shot and sourced 62 pieces of content per month. Managed the social media content calendar, setting targets and timelines for key initiatives and content production. Collaborated with internal marketing team and other departments on creation of content and campaigns to drive growth, reach, and engagement.
Oversaw and led organic social's daily content calendar, ensure final assets and versions adhered to required specs, publishing and brand love community management initiatives. Used deep knowledge of platforms and understanding of cultural trends and consumer behaviors to craft brand stories and strategies that created connection, generated engagement, and drove action across multiple channels: Twitter, Facebook, Instagram, TikTok. Engaged with internal stakeholders to understand the marketing strategy, operational needs and functional use of social media concepts and creative assets. Fostered collaborative win-win relationships with internal teams, store leaders, store operations to provide seamless photo and video shoots. Attended and led production on evergreen shoots on-site, as assigned, ensuring accuracy of brand/product representation and adherence to creative guidelines.
Managed a portfolio of Fortune-100 brand accounts and provided strategic counsel and reporting for their paid & organic social media programs. Effectively worked with customers on a day-to-day level while managing the long-term vision for goals and growth, including managing customers’ brands across all major social networks and actively researched through social conversations for relevant insights and opportunities to engage. Oversaw 6+ different Community Management teams across NORAM, APAC, EMEA, and LATAM regions, ensuring that all community moderation, content and reporting strategies aligned with each brand's long-term vision for goals and growth across channels Supported project staffing and resourcing to ensure consistent coverage on accounts. Collaborated with project leads and analysts to plan, forecast and report on social media marketing and care programs. Managed social media coordinators by facilitating opportunities to grow and accomplish established goals.
Created a daily social media strategy outline for all of Schlitterbahn's social channels which included six Facebook Pages, Twitter, Instagram and a Blog. Directed and oversaw all editorial and creative for every post published under the company's name Created, monitored and executed all social media campaigns and contests. Summarized and translated all six Facebook Pages analytics into weekly reports for marketing directors. Continuously reviewed, monitored and responded to all inquiries and commentary on every Schlitterbahn social channel.