Barcelona, Catalonia, Spain
🚀 Performance Marketing Manager | Paid Media Specialist | Google Ads | Meta | TikTok | E-commerce & SaaS | International Growth With years of experience in performance marketing, digital advertising, and e-commerce, I help businesses grow through data-driven acquisition strategies and measurable commercial results. My expertise spans Google Ads, Meta Ads, TikTok Ads, and international growth across B2B and B2C markets. My career combines agency, in-house, and entrepreneurial experience. Before joining the Google Ads project, I built and scaled my own e-commerce business from the ground up, growing it to €15,000 in monthly revenue within its first year. This hands-on experience gave me a deep understanding of the challenges businesses face—not only in acquiring customers, but also in building profitable and sustainable growth. Today, I work with businesses across Europe, North America, LATAM, the UAE, and Saudi Arabia, helping them improve marketing performance through strategic campaign management, conversion optimisation, and data-driven decision-making. One of my proudest achievements was reducing a client's CPA by 80% while increasing revenue by 120% within nine months. Throughout my career, I have managed advertising budgets ranging from €300K to over €1M per month, supporting companies across a wide range of industries, from e-commerce and SaaS to lead generation and local businesses. I enjoy combining analytical thinking with creativity to turn marketing investment into scalable business growth. Core expertise • Performance Marketing • Google Ads (Search, Shopping, Display, Performance Max & YouTube) • Meta Ads & TikTok Ads • Paid Search & Paid Social • E-commerce Growth • Lead Generation • Conversion Rate Optimisation (CRO) • Google Analytics 4 (GA4) • Google Merchant Center • Marketing Strategy & International Expansion Fluent in English, German, French, Luxembourgish, and B1 Spanish, I enjoy working in international environments and collaborating with diverse teams to solve complex business challenges. I'm always interested in connecting with professionals in digital marketing, e-commerce, and growth. If you're looking for someone passionate about building scalable acquisition strategies and delivering measurable business results, let's connect.
Manage strategic Google Ads accounts across multiple industries and DACH market. Develop acquisition strategies focused on sustainable growth and profitability. Reduced CPA by 80% while increasing client revenue by 120% within nine months. Advise advertisers on campaign structure, bidding strategies, audience targeting and measurement.
Optimize and oversee Google Search campaigns, delivering outstanding performance and maximizing client satisfaction through continuous support and tailored solutions. Managed performance campaigns for SMBs across multiple verticals. Delivered strategic optimisation recommendations using Google Ads best practices. Helped clients improve ROAS, conversion rates and campaign efficiency. Supported international advertisers in scaling acquisition.
I started my E-commerce business as a side job and manage to develop it to a point where I employed one full time employee. This business has allowed me to challenge myself and discover the entrepreneur inside of me. I started with little knowledge and just learned everything I need to know online and with mentor. We manage everything from creation of websites to the marketing strategy. I also keep my own books due to my accounting background. Built an e-commerce business from scratch. Generated €15,000 monthly revenue within the first year. Managed Google Ads, Meta Ads and TikTok campaigns. Designed conversion funnels. Managed product sourcing and logistics. Created creatives and landing pages. Analysed profitability and customer acquisition.
Nav Oversight + GP accounting
Help-out during covid, responsible for the organisation of the whole operation theatre block within our team.