Bronx, New York, United States
Jonathan Figueroa is a creative at heart, with a strong passion to help grow brands through disruptive marketing strategies, effective storytelling, and eye catching design. He is currently a Customer Innovation Marketing Manager at PepsiCo where he is a member of the Foodservice team that is responsible for developing exciting and high performing innovations for key customers such as Taco Bell, Pizza Hut, KFC, 7-Eleven and Circle K. Jonathan is a 2015 MBA graduate from the Leonard N. Stern School of Business where he specialized in Marketing and Strategy. Prior to business school, Jonathan was a Senior Strategy Consultant at Booz Allen Hamilton where he acquired functional experience in Project Management, Knowledge Management, Business Process Improvement and Organizational Design. During his spare time, Jonathan continues to develop his graphic designing skills and provides pro bono graphic designing services to nonprofit organizations. Jonathan has also developed data analysis and leadership development skills through various leadership positions within Harvard student-run organizations and his internships with Prep for Prep (non-profit sector) and Bloomberg LP (financial sector). Additionally, he has strong experience designing visual graphics through Microsoft PowerPoint, Microsoft Visio, and organizing and analyzing data through Microsoft Excel.
• Led strategy and creative content development of 3 culture and equity focused digital campaigns such as PEPSIxPEEPS, achieving 28.3B impressions across owned, earned, paid and public relations outlets • Spearheaded the first PepsiCo Web 3 campaign, Pepsi Mic Drop (NFT) achieving 2.2B PR impressions, and $6MM in trading volume to-date; Recognized as Top 9 2021 Brand NFT program by AdAge • Managed team of 3 in daily social media execution across digital social channels for 10+ campaigns • Developed and executed social strategy for Pepsi Super Bowl LV and LVI Halftime shows that resulted in winning back-to-back Twitter Brand Bowl MVP share of voice honors, generating ~186B total impressions
• Oversaw strategy and commercialization of over $90MM in Net Revenue of various fountain and frozen beverage innovation workstreams across customers (i.e. Taco Bell, KFC, 7-Eleven and Circle K); achieved Net Revenue goal of 105% index to plan • Managed and trained marketing analyst on innovation strategy and commercialization process for Frozen business • Identified and influenced 9 innovations ($16MM Net Revenue) through approval from executive leadership and managed commercialization of products by coaching direct report and steering highly matrixed team • Launched most successful Freeze customer innovation to-date in Foodservice ($6MM+ Net Revenue)
• Generated $18MM in new business retail contracts by developing 5+ business pitch decks with robust customer marketing strategy and program recommendations to drive product sales growth for target customers • Developed and delivered 10+ pitches ($30MM in NR opportunities) integrating key market/customer insights • Achieved $9MM Net Revenue target goal for 2 Foodservice customers by developing marketing programs/activations to drive incremental sales of PepsiCo product portfolio
• Developed a continuity strategy for relaunch of Pepsi’s loyalty program, Pepsi Pass, by researching industry best practices, analyzing consumer loyalty behavior insights, recommending activation toolkits, and defining success metrics; presented strategy—which was implemented— to CMO and executive leadership
• Conducting a market sizing analysis to identify 4 to 6 industry verticals for future OpenDoor product launches • Conducting customer development research to qualify potential corporate partners within the 4 to 6 industry verticals selected • Developing strategies on how to grow Opendoor's undergraduate distribution network three-fold from 100 universities and colleges
• Developed an automated analytical tool for a client’s Program Management Office that graphically displayed variance between baseline and actual spend budget plans, highlighted data set inaccuracies, and reduced analysis review time by 50% • Led a cross-functional team on an analysis of a government agency’s $605 M Information Technology portfolio resulting in recommendations that improved portfolio value by 50%; recognized with a Performance and Team award for the project • Informed Program Director and Resource Management team, on a weekly basis, about budgetary performance of 16 major IT work streams and recommended management strategies to ensure efficient allocation and utilization of funds
• Identified organizational design best practices and incorporated findings into strategic vision report for an advisory services group; client implemented over 10 recommendations to improve manager-staff ratios and staff retention • Conducted knowledge management gap analysis for a private investment firm by analyzing data from over 30 client interviews, uncovered an inconsistent flow of knowledge across industry specific and regional departments and created process to standardize information sharing • Managed the development of an 80-page Key Personnel volume and the Management and Technical Approach volume for a $20 M Federal Aviation Administration project