Bracknell, England, United Kingdom
I am a data expert and leader with a Prince2 certification and over 15 years of experience in data and reporting roles. My passion is to deliver insights and solutions that drive business growth and performance across various functions and segments. Currently, I manage the marketing EMEA Data and Reporting team at Fortinet , a leading cybersecurity company. I oversee the data architecture, quality, and governance for the region and create and deliver reports and dashboards that support strategic decision making and operational excellence for sales, marketing, and operations. I leverage my skills in multiple platforms, and data analytics to ensure data accuracy, consistency, and usability across multiple platforms and systems. I also collaborate with global and regional stakeholders to align data processes and standards and to identify and resolve data issues and opportunities.
Lead a team of data scientists, engineers and analysts supporting the EMEA Marketing organisation. Responsible for data and reporting strategies, underpinning the execution of corporate and regional programmes. Creation and implementation of EMEA wide data policies, processes and associated training/roll out. Marketing data visualization and reporting: working with analysts to create and manage dashboards for campaigns, field, and business development teams. Marketing activity performance reporting – KPI setting, granular analysis, funnel metrics and reverse waterfalls. Creation of metric dashboards at different levels aimed at various internal stakeholders. Data acquisition, standardisation and enrichment working with global teams to develop automation around all data practices.
Streamline and design global data processes for Ops, Sales, and Marketing. Establish and implement global data enhancement, data cleansing, deduping, and business analytics processes. Create global territory planning by segmenting market data and territory split. Lead and coach Global Data Team to maximise operational efficiency. Manage global sales and marketing data initiatives and own global processes. Direct Snow’s Partner Portal to ensure full functionality and data mapping between Portal and Salesforce.com. Enhance accurate data enrichment and quality by developing automation.
Delivered subject matter guidance for reporting using reporting platforms including Beacon and Cognos. Formulated detailed shape reports for a wide range of stakeholders across EMEA. Documented ownership including data architecture blueprints, SOPs, and internal work instructions for EMEA processes. Led the reconciliation and dual maintenance of data between numerous JDE platforms and SAP. Provided transactional support of year-end finance updates and cost reporting.
Met all Customer Support Centre Sarbanes-Oxley (SOX) commitments for all J&J Medical Ltd management reporting companies by evaluating and creating all SOX documentation. Ensure test scripts are relevant and mobilize SOX Key User group as applicable. Fostered solid relationships with MHRA\Wholesale dealers.
Handled and maintained UK database/ master files as per UK franchise, European, and Corporate requirements. Identified and resolved book and product code-related maintenance and troubleshooting. Managed the transactions of year-end finance updates and cost reporting. Managed business interface reporting and error mapping.