Madison, Wisconsin, United States
- Evaluated software usage data of 3,000+ school districts to identify targets for custom Implementation Support - Compiled monthly usage reports for district administrators, providing in-depth analysis of top users and popular resources - Directed a program offering professional development opportunities to 800+ clients, leading virtual coaching events - Streamlined existing Implementation Team projects, automating all recurring data collection processes to reduce manual work and expand scope of analysis to measure ROI of implementation services - Conducted market research and tracked local legislative trends to select optimal sales targets and equip Sales Directors with relevant district- and state-specific information, contacts, and data
- Performed as Vanderbilt’s mascot, Mr. C, at nationally televised sporting events and in the community, including live appearances with Good Morning America, ESPN, Golf Channel, and the College World Series - Conceived, executed, and published content for Mr. C’s social platforms, reaching over 200,000 users across Instagram, Twitter, and TikTok
- Led intensive social media analysis of Thompson and 70+ competitors, using Excel to develop a system that utilized 40 different Sprout Social tags to pinpoint optimal content types - Presented on recommendations for optimizing social feeds, proposing specific campaign ideas tailored to grow the company’s online reach by at least 40% - Developed formal company-wide guidelines for machine delivery to enhance Customer Experience, promote word-of-mouth, and streamline the product delivery process for Sales Representatives - Called more than 400 customers to check in on product needs and verify contact information, along with managing leads for Inside Sales Representatives using customer data in Microsoft Dynamics CRM and Excel