Derby, England, United Kingdom
I build content, campaigns and brand messaging that help businesses become clearer, sharper and more memorable. My background sits across content strategy, social media, marketing, commercial storytelling and brand building, with experience across football, sport, logistics, healthcare, education, distribution and creator-led media. I founded Sweet Chin Media Ltd to support clubs, brands and creators with stronger content direction, sharper social ideas, short-form video concepts, campaign messaging and platform-specific storytelling. One of my strongest content examples is Lions Gibraltar FC, where I helped grow social reach from around 120,000 monthly views to around 1 million monthly views through sharper storytelling, short-form formats, player stories, fan emotion and more audience-led content. Alongside content, I bring a strong commercial background. I have led sales and marketing activity across multiple sectors, built campaigns, improved messaging, created sales collateral, supported multi-million-pound opportunities, managed CRM/reporting rhythms and helped teams communicate more clearly with customers, partners and internal stakeholders. I am strongest where brands have good stories but no clear content system. My focus is turning loose ideas, underused moments, complex services and quiet brands into content that feels human, distinctive and commercially useful.