Harrogate, England, United Kingdom
A results-driven Fractional CMO/CCO with over 20 years of experience across seven industries, specialising in translating technical solutions into compelling sales and marketing strategies. Known for creating demand generation campaigns, driving measurable growth, and transforming brands through creative vision and data-driven execution. I’ve successfully built two seven-figure D2C businesses within B2B organisations, delivering significant revenue growth and expanding market reach. Key expertise includes: Leading-edge technology and business transformation (e.g., AI, automation, IoT) Consumer electronics and e-commerce Logistics and distribution (IT, chemical) Automotive and large-scale B2B/B2C sectors I work with businesses to bridge strategic gaps, whether through rebranding, demand generation, or scaling operations. Available for fractional leadership roles to deliver impactful growth and transformative marketing strategies.
I specialise in helping businesses across multiple sectors bridge strategic gaps by creating compelling marketing strategies, driving demand generation, and delivering measurable growth. Drawing on my creative vision and results-driven approach, I work with clients to transform their brands, unlock new revenue streams, and scale effectively. What I Bring: A proven track record in building seven-figure D2C businesses within B2B organisations, expanding market reach and driving sustainable growth. Expertise in repositioning brands to achieve leadership in competitive markets, supported by multi-channel campaigns tailored to customer needs. Extensive experience across diverse industries, including AI, automation, logistics, consumer electronics, and automotive. A mix of creative storytelling and data-driven execution, ensuring strategies resonate while delivering measurable impact. A focus on meaningful partnerships, aligning technical solutions (e.g., AI, automation) with customer pain points to achieve results. How I Work: Guided by creativity, confidence, and a results-first mindset, I bring clarity and energy to marketing challenges, helping businesses achieve sustainable growth while keeping things agile and enjoyable.
As Marketing Director at Robiquity, I transformed an £8m turnover Robotic Process Automation organisation into a leader in 'AI-driven Automation', which grew to £15m turnover in just two years. As part of the senior leadership team, I established the marketing function and redefined and relaunched the Robiquity brand, verticalised the sales strategy, and devised lead generation campaigns that generated multi-million revenue. I also managed key technology marketing partnerships with Microsoft, UiPath, and Blueprism.
As Marketing Director at Armour Home, I revitalised the marketing function by leading and recruiting a high-performing team, redefining the brand strategy, and creating industry-leading marketing and dealer assets for brands including Q Acoustics, QED, Systemline, and Goldring. This transformation resulted in a 20% increase in top-line sales. I launched a successful North American direct-to-consumer e-commerce strategy, including www.qacoustics.com and marketplace sales channels on Walmart, Amazon, and eBay, significantly boosting our market presence and profitability. Our marketing activities, which supported 70 international territories, garnered industry-leading PR coverage and numerous international awards, enhancing our global reach and impact.
As Head of Marketing at Hermes (now Evri & formerly Parcelnet), I led a transformative rebrand and repositioning, establishing a robust marketing function. I was responsible for two key areas: B2B Sales and Marketing: I redefined the company sales proposition following three years of flat trading, supporting 100% sales growth in 4.5 years. I spearheaded B2B marketing strategies, consumer research, and product launches, securing key retailer clients such as ASOS, Amazon, John Lewis, and Tesco. My team and I orchestrated impactful events and executed innovative PR and CRM strategies, significantly boosting market presence and revenue. D2C E-commerce: I owned the launch and growth of the myHermes C2C delivery business, growing it to £60 million in turnover. This involved building strategic partnerships with eBay marketplace, conducting focus groups and consumer research, and leveraging search engine marketing, celebrity influencers, and product development to drive success.