Barcelona, Catalonia, Spain
Part of the Executive Committee.
- Leading Toluna’s gobal panel growth, engagement, loyalty program, and helpdesk strategy. - Oversee B2C & B2B external panel buildings for Toluna's clients - Pilot panel transformation strategy through technology, automation & talent. - Lead retention, engagement & communications strategy. - International team management (70+ head counts).
- Head of growth, health and panelists' LTV for Toluna's global B2C & B2B panels - Lead the global lifecycle digital marketing team that is managing the key touch points Toluna has with its panelists (acquisition, engagement, support, incentives) - Acquisition multi millions pounds budget owner in 50+ countries - Strategic input on the panel & R&D roadmap
- Head of panelists acquisition & engagement for Toluna's panels in EMEA (22 countries) - Strategy & execution of tactics to increase users' engagement & LTV while ensuring a premium quality of respondents
- Animation du dispositif « Voix du Client » et coordination des plans d’optimisation de l’expérience utilisateur sur le web - Cadrage, déploiement, et analyse d’enquêtes online en temps réel pour collecter la satisfaction web - SEO : Suivi et coordination des projets SEO web et mobiles - SEA : Pilotage de la performance des campagnes SEA (suivi des KPIs) et du budget - Suivi du budget de la Direction Internet ( > 7 millions d’euros) - Pilotage de la roadmap produits web sfr.fr (développement de projets)