Germany
I’m driven by building and scaling commercial functions that create sustainable growth. With 13+ years in market-facing roles across B2B SaaS & AI (HR, CX), I turn market insight into focused commercial strategies and help shape scalable business impact. ___ I'm committed to equality, sustainability, treating living beings with respect and to my role as a father & family member. I enjoy doing sports with friends (bouldering, mountain biking, CrossFit, badminton etc.), gardening & crafting and time with friends & family.
This role sits at the intersection of Go-to-Market strategy, partner ecosystems and enterprise execution. As a founding member of Salesforce’s Partner Sales Management (PSM) organization in Germany (est. 2022), I have been closely involved in shaping and executing the partner go-to-market approach within a complex enterprise ecosystem. Commercial & Partner Go-to-Market Strategy: Co-developing joint go-to-market models with Salesforce sales leadership and strategic partners, covering acquisition, expansion and long-term customer success - increasingly including data- and AI-driven solution plays. Growth Initiatives & Market Focus: Designing and driving industry- and product-specific growth initiatives to improve pipeline quality & quantity, ACV and partner-led deal execution, with a strong focus on emerging solution areas such as AI. AI Go-to-Market Enablement: Contributing since 2024 to initiatives around Generative AI and autonomous agents, supporting partners and the Sales organisation in positioning and scaling AI-driven use cases. Strategic Partner Advisory: Acting as a trusted sparring partner for Salesforce leaders, sales teams and partner executives on co-selling strategies, joint execution models and sourcing of new business through and with partners. 🏆 Awarded Salesforce Germany & Austria MVP of the Month (April 2024).
Commercial leadership role with shared responsibility for the Sales & Account Management organization in Germany, working in close partnership with the Managing Director. Commercial & Go-to-Market Transformation: Co-designed and implemented new organizational structures, roles (SDRs, MDRs, CSMs), processes and tooling across the entire customer journey, supporting the transition to scalable SaaS growth. The transformation was guided by the Winning by Design framework. Leadership & Enablement: Led and developed a team of six sales and account management professionals, while mentoring and enabling teams across Business Development, Presales, Sales, Account Management and Customer Success. Business Model Transition: Supported the shift from perpetual licenses and on-premise deployments to SaaS and cloud-based subscription models as the primary commercial motion. Strategic Customer Management: Oversaw expansion and retention of key accounts to ensure sustainable, long-term customer relationships. Business Units & Solutions: – Digital Adoption, Performance Support & Corporate Learning Software – Consulting & Professional Services (Change Management, Learning & User Adoption) – Agency Services (Content, Video, VR, eLearning, User Guidance) – SAP SuccessFactors Implementation & Consulting
Strategic ownership of enterprise and key accounts, driving expansion and long-term partnerships across Digital Adoption Software, Change Management, Corporate Learning Services and SAP SuccessFactors. End-to-end commercial responsibility for new customer acquisition, covering discovery, value-based solution design, executive-level presentations, contract negotiations and deal closure. Account Expansion & Value Realization: Focus on identifying cross- and upsell opportunities across software, services and consulting offerings to drive sustainable customer growth. Mentoring & Enablement: Supported onboarding, mentoring and coaching of new sales team members, contributing to skill development and consistent sales execution. Cross-functional Go-to-Market Collaboration: Worked closely with Customer Success, Marketing, Product Management and Professional Services on strategic customer initiatives and GTM projects. Market Representation: Represented the company at industry events, trade shows and digital conferences, strengthening brand positioning and executive-level relationships. Business Units & Solutions: – Digital Adoption, Performance Support & Corporate Learning Software – Consulting & Professional Services (Change Management, Learning & User Adoption) – Agency Services (Content, Video, VR, eLearning, User Guidance) – SAP SuccessFactors Implementation & Consulting
Expansion and management of (key) accounts and existing customer relationships in Digital Adoption Software, Change Management, Corporate Learning Services, and SAP SuccessFactors. End-to-end new customer acquisition, from initial outreach and needs analysis to software demonstrations, tailored solution design, contract negotiation and deal closure. Mentoring & coaching of new sales team members, fostering skill development and performance growth. Cross-functional collaboration with Customer Success, Marketing, Product Management, and Professional Services on strategic initiatives and go-to-market projects. Representation of tts at industry events, trade shows and online conferences, strengthening brand presence and market positioning. tts Business Units & Solutions: Software solutions for Digital Adoption, Performance Support & Corporate Learning Agency Services & Content Production (video, VR, print, eLearning, user guidance) Professional Services (Change Management, Corporate Learning, User Adoption) SAP SuccessFactors implementation & consulting
Marketing. Corporate Communication. Business Development. Strategy- & Business Consulting. Market Research, Sales Support, CRM & Customer Journey Management. Bachelor thesis in the environment of Marketing Performance Management and Marketing Excellence. Scientific papers about Customer Value Analysis and Corporate Behavior. About ec4u: ec4u (now 'Digitall') is a leading consulting company in the field of customer management with Oracle/Siebel, Microsoft, Salesforce and more. ec4u's goal: Make customers happy – and thereby contribute to a company’s success. How? With 360° of excellent Customer Journey management services in the areas of marketing, sales and service - across the entire lifecycle ("customer journey").