Mandaluyong, National Capital Region, Philippines
Executive leader specializing in APAC gaming expansion, operational resilience, and regulatory compliance. I help multinationals and startups scale with clarity, precision, and measurable impact. From rapidly building high‑performing teams to steering regional growth across the Philippines, I deliver outcomes that strengthen operations and elevate organizational credibility. With established leadership across gaming, BPO, and digital transformation, I architect frameworks that mitigate risk, accelerate adoption, and drive sustainable growth. My methodology integrates data‑driven analysis, negotiation acumen, and regional expertise to deliver immediate impact while embedding long‑term resilience. Recruiters and partners engage me for: • Country management and operational setup for multinational expansion • Risk mitigation, compliance, and governance strategy • Executive advisory and leadership positioning • Narrative‑driven branding for visibility and credibility I position organizations to expand markets, reinforce credibility, and achieve sustainable success across Southeast Asia.
Delivered independent consulting expertise to both local gaming organizations and international operators entering the Philippine market. Provided strategic advice, cultural and market insights, and operational guidance to help companies optimize performance and achieve growth within the Philippine gaming sector. Specific tasks include: • Provide research, analysis, and insights to support the company's goals in a complex and highly regulated gaming environment. • Help clients make informed decisions by delivering clear, evidence-based perspectives on markets, risks, and opportunities. • Work closely with various stakeholders to refine recommendations, offering perspectives that enhance decision-making in complex scenarios. • Advised on cultural integration strategies, enabling smoother alignment between global operators and Philippine market practices.
Amused Group specialise in end-to-end product creation that leverages intuitive design, disruptive technologies, and an agile framework. We disrupt, we innovate, and we are at the cutting edge of the wagering sector. Key Achievements: • Established a fully compliant gaming entity (SCBPO) in the Philippines, working seamlessly with regulators (LGU, BIR, DOLE, SEC, AMLC, Data Privacy, PAGCOR) to secure approvals and ensure long-term operational stability. • Directed the strategic launch of the Philippine business, building core functions (CS, Marketing, IT Support, Accounting, People & Culture) to support and expand Amused Group’s global operations. • Scaled the team to 125 employees in just 12 months, maintaining attrition below 20% through strong culture-building and retention strategies. • Implemented cost-cutting measures that delivered Php 7.76M in savings over 5 months, without compromising service quality or compliance. • Negotiated vendor and partner agreements that reduced costs and improved service delivery, strengthening operational resilience. • Championed a meritocratic, high-performance culture, embedding values of excellence and accountability across all teams. • Served as Treasurer on the Board of Directors, ensuring financial governance and strategic oversight aligned with corporate objectives.
BetMGM is an American global sports betting and casino company, a joint venture between MGM Resorts International and Entain. It is the exclusive sports betting division of MGM, both online and in MGM casinos across the United States. Key Achievements: • Produced three TV commercials for US broadcast at significant cost savings, while delivering above-industry quality standards. • Elevated team engagement, with the Creative Team scoring 88 in the 2021 GLINT Engagement Survey, outperforming both the company global average (78) and the industry benchmark (79). • Pitched innovative creative solutions for BetMGM’s reward system, contributed to its Omnichannel campaign, and developed new treatments for casino gaming brands, strengthening brand identity and customer engagement. • Designed and delivered the Investor’s Deck for BetMGM’s Investor Day event, ensuring clear, compelling communication of strategic priorities to stakeholders.
BetMGM is an American global sports betting and casino company, a joint venture between MGM Resorts International and Entain. It is the exclusive sports betting division of MGM, both online and in MGM casinos across the United States. Key Achievements: • Scaled the Creative Department from 12 to 41 employees in under 2 years, establishing three specialized teams: Graphic Design, Motion Graphics, and Front-End Development. • Led and championed BetMGM’s brand positioning at the enterprise level, ensuring consistent value alignment across a diverse portfolio of brands and campaigns. • Delivered strategic, design-thinking-led solutions that enabled fresh, compelling creative concepts aligned with business objectives and customer engagement goals. • Developed and executed a long-term Studio strategy, balancing operational efficiency with creative innovation, and setting clear short- and long-term goals. • Provided leadership and direction to a growing creative team, cultivating a culture of continuous improvement, high engagement, and sustained high performance. • Embedded a culture of meritocracy and excellence, ensuring creative output consistently reinforced BetMGM’s position as a market leader in sports betting and casino entertainment.
The Entain Group (formerly GVC Group) is a constituent of the FTSE 100 index and has licenses in more than 20 countries with established retail and online brands. Key Achievements: • Scaled the Creative Department from 3 to 62 employees in under 3 years, establishing four specialized teams: Project Coordinators, Graphic Design, Motion Graphics, and Front-End Development. These teams serviced major brands including BetMGM (US), Ladbrokes and Coral (UK), and Ladbrokes Australia. • Transitioned the Manila Studio from a production-only function to a full in-house Creative Agency, producing original creative designs for all Entain brands (previously outsourced to third-party agencies). • Executed a rapid shift to Work from Home (WFH) operations, moving 100% of production within 2–3 days during the COVID-19 pandemic, leveraging prior experience managing remote teams to maintain continuity and compliance. • Achieved top global engagement scores, with the Creative Team recording a 97% Leadership Index and 96% Engagement Index in the 2017 People Survey - among the highest across the company worldwide. • Maintained attrition below 25% annually, implemented cost-efficient recruitment strategies via social media, and ensured 100% compliance with company policies. • Delivered significant operational savings by optimizing recruitment and resource allocation, while sustaining high creative output and brand consistency.
CLEAR Corporate Solutions provides customized Philippine-based Business Process Outsource (BPO) solutions to small and medium-sized businesses in Australia. Key Achievements: • Established new service offerings (SEO, Marketing, and Creative Design), expanding the company’s portfolio and strengthening its competitive positioning in the BPO sector. • Managed day-to-day operations of the Design and Web Development Team, ensuring delivery of high-quality creative and technical solutions for clients. • Led the conceptualization and execution of online marketing campaigns for both CLEAR and its clients, driving brand visibility and business growth. • Spearheaded business development initiatives, securing new client partnerships and expanding CLEAR’s market presence in Australia. • Reduced recruitment costs by at least 50% through innovative use of social media, optimizing talent acquisition while maintaining quality hires. • Introduced operational efficiencies that improved service delivery and enhanced client satisfaction across multiple business functions.