Austin, Texas Metropolitan Area
Currently, I serve as Founder and CEO of Vintaflow, where I help wine and beverage businesses modernize their supply chains with a multi‑echelon platform purpose‑built for the alcoholic beverage industry. I bring more than a decade of end‑to‑end experience across the global wine value chain, from running my own Belgian wine distribution business to leading wine buying, sourcing, and import operations for major retailers in Europe and the United States. I started my career in applied economics, earning a PhD with a dissertation on governance and boards of directors, and developed a strong curiosity to discover the new and improve the existing. An early passion for wine led me out of academia and into entrepreneurial life with BelgianWines, followed by roles in teaching, public speaking, consulting, and corporate leadership—giving me a mix of academic rigor, commercial focus, and practical execution. Over the years, I have built deep expertise in project and people management, data‑driven decision‑making, and retail‑specific disciplines such as sourcing, negotiation, category management, and international wine importing across both European and U.S. markets. That combination of technical, commercial, and leadership experience shapes my practical, data‑driven approach to supply chain design and commercial decision‑making. Today, I enjoy working at the intersection of data, strategy, and relationships—translating complex forecasting, inventory, and supplier‑management challenges into clear, actionable solutions that improve service levels, unlock margin, and strengthen long‑term partnerships between producers, importers, distributors, and retailers. If you work in wine or beverages and are exploring how to make your supply chain more resilient and data‑driven, feel free to connect.
Key Strategic Achievements As Founder & CEO, I am responsible for overall strategy, product vision, and go-to-market execution, focusing on the U.S. and European markets. - Bootstrapped Vintaflow from concept to commercial launch in a few months, achieving early market traction and revenue generation without raising external capital. - Defined and executed the Go-to-Market strategy, resulting in the acquisition of strategic customers and partners in the first 6 months. Among them are key producers, importers, retailers, distributors and freight forwarders. - Established strategic partnerships across the U.S. and European markets to accelerate market penetration and data integration. Product & Operations Impact I work closely with the CTO and development team to translate real-world supply chain problems into practical features. Key accomplishments include: - Product Vision: Defined and led the product roadmap for enterprise-grade SaaS platform in forecasting, inventory optimization, and order management capabilities tailored to the alcoholic beverage industry. - Customer Success: Collaborated directly with early customers to model their multi-echelon supply chains, quantifying improvements that delivered a reduction in inventory holding costs and improvement in working capital. • Team Leadership: Built and led a cross-functional team of 3 engineers and 3 business analysts, fostering a customer-centric culture and delivering a secure, scalable SaaS architecture with robust data integrations. - Value Creation: Developed and championed features that measurably help customers reduce stockouts, right-size inventory, and improve freight efficiency.
WSET Certified Educator. Teaching Level 2 and Level 3.
As a Sourcing Manager for private brands I was responsible for a team of three direct reports engaged in the sourcing of center store items for a total value of +$350 million in categories including beverage, wine, frozen, edible grocery, etc.
Responsible for all business processes relating to importing wine to the U.S. from foreign and domestic suppliers for all 6 brands of Ahold Delhaze USA. Partnering with Category teams (U.S. & Europe) to identify assortment gaps and ongoing assortment analysis and updates, supplier/wholesaler/importer identification and negotiation, item tracking and analysis. The position requires process analysis and presenting results to leadership of the different Brands.
Head of the wine buying department within Delhaize Belgium reporting to the Vice President Drinks & Non-food. In charge of a cross-functional team with 3 direct reports and 14 indirect reports (horizontal structure) and responsible of the P&L of the category by: - Horizontally coordinating people from finance, marketing, retail, logistics, production and quality in order to reach the company strategy commercial objectives (skills: cross-departmental collaboration, conflict management, change management, strategy development). - Leading direct reports through the operational day-to-day business. (skills: team leadership, end-to-end execution, efficiency) Periodic reporting to top management, driving of category and retail innovations, and monitoring of KPIs and commercial goals.
Responsible for sourcing and category management of wine at Delhaize Belgium. - Negotiation with supplier about price and commercial conditions - Assortment management and financial performance analysis. - Driving growth through promotion management and communication in collaboration with marketing - Partnerships with retail to boost sales and store execution
Being born and bred in a family of wine merchants, I became quickly interested in wine myself. Thanks to the experience gained in the family business, I launched the Belgian Wines project in 2007 with the mission to promote and sell Belgian-produced wines on the internet. Since then, Belgian Wines has become the largest distributor of locally produced wines and engaged in a range of important promotional activities, such as the organization of wine fairs, exhibitions and tastings.