Metro Manila, National Capital Region, Philippines
I help brands and businesses harness technology to build meaningful connections with customers and drive measurable growth. With 20+ years of leadership in digital marketing, product management, and content strategy, I’ve guided both startups and enterprises through transformation. Along the way, I co-founded a startup that successfully exited through acquisition, giving me a unique perspective on both entrepreneurial grit and corporate scale. What I’ve achieved: * Led digital transformation initiatives for leading startups and financial institutions, consistently driving double-digit growth in customer adoption and engagement. * Built and scaled online communities reaching millions of members, shaping customer engagement strategies across fintech, banking, and consumer tech. * Directed marketing and product teams both locally and regionally in select Southeast Asia markets, driving cross-functional collaboration with business units and C-suite leadership. * Spearheaded innovation in martech, CRM, and digital platforms, from launching websites and designing mobile apps to integrating AI and data-driven personalization. What drives me: Beyond the numbers, I believe in using digital for good—mentoring the next generation, building communities around faith, family, and stewardship, and sharing insights on emerging tech at industry events across the region. I remain excited about the possibilities of AI, fintech, and martech, and how first-principles thinking can reimagine customer experiences for the future. 👉 Let’s connect if you’re into digital transformation, customer experience, or purpose-driven innovation.
1. Lead Digital Marketing Efforts: Oversee all digital marketing initiatives, including performance marketing, social media management, digital analytics, and content marketing, with a strong focus on financial education. Manage paid, owned, and earned media to maximize brand visibility and engagement. 2. Strategic Direct-to-Client Communications: Deliver innovative, data-driven marketing CRM strategies to ensure relevant and impactful direct-to-client communications, enhancing customer engagement and loyalty. 3. Experience Design Advocacy: Drive the adoption of design thinking and experience design principles across the digital product development cycle. Champion the development and implementation of Metrobank's omnichannel strategy and roadmap, ensuring seamless customer experiences across all touchpoints. 4. Business Transformation Leadership: Play a pivotal role in driving business transformation through the integration and innovation of digital strategies and technologies. Focus on enhancing customer touchpoints to provide a cohesive and engaging digital experience.
1. Led Strategic Execution of Digital Marketing: * Upgraded the brand website with a mobile-optimized, modern design and cloud-hosted content management system, enhancing reliability and user experience. * Implemented strategic marketing campaigns across digital channels (Google, Facebook, Instagram, YouTube), significantly increasing customer engagement and acquisition through optimized digital advertising and CRM. 2. Established Social Media Management as a Center of Excellence: * Organized and trained a dedicated social media team, established branding standards, and implemented monitoring tools, enhancing the Bank’s social media presence and customer responsiveness. * Updated the social media policy to ensure compliance, governance, and risk management, strengthening the Bank’s brand and reputation. * Standardized the use of Workplace from Facebook for internal communication, promoting positive employee engagement. 3. Set Up and Led User Experience Design: * Managed the Omnichannel Experience Design team, providing UX/UI and digital product development for the Bank's products and channels. * Helped developed the Bank's Design Framework, setting standards and best practices for customer journeys, service designs, and user interface designs across digital channels.
Responsible for teaching various subjects on digital marketing, particularly on topics like online community management, social media strategy, social media analytics, social media customer care and social media crisis management. Includes development of teaching materials and presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.
Responsible for teaching various subjects on digital marketing, particularly on topics like digital and social media strategy, social media analytics, social media customer care and social media crisis management. Includes development of presentations and sharing of relevant, up-to-date case studies, insights and key takeaways.
Oversee all sales and business development efforts of Appier's A.I. marketing technology solutions in the Philippines.
Lead all digital marketing efforts of BPI, covering paid, owned and earned media and includes initiatives and programs on social media, mobile, analytics and digital marketing technology. The role collaborated closely with Integrated Brand Marketing, Content and Communications, Electronic Channels and provided governance to other business units with digital marketing requirements.