Düsseldorf, North Rhine-Westphalia, Germany
Leading O+O Brand Activation for DACH Selective Key Accounts across Professional Products Division (Kérastase, L’Oréal Professionnel, Redken). Creating seamless Customer Journeys across relevant Online and Offline touch-points.
• Managing and carefully tracking the Trade & Retail Marketing Budget • Maintaining constant collaboration with Retail & Franchise Directors to direct POS Marketing operations • Developing and elaborating a tiered system as part of the events strategy • Fostering strong relationships with external key stakeholders (Watches of Switzerland, Beaverbrooks) • Processing monthly KPI reports on store performances • Planning and monitoring all new POS product launch and campaign animation • Leading the VM Coordinator on all POSM topics
• Supporting the Senior Trade & Retail Marketing Manager to define, develop and execute local client experience strategies • Leading key client experience projects from ideation to execution • Carefully mapping the client journey across different touchpoints • Working across a network of 40+ mono boutiques in the UK and IE • Developing and executing tailored marketing activations with brand partners by maintaining a high level of collaboration • Assisting all new POS product launch animation • Keeping marketing calendar up to date and sending internal & cross-functional overviews • Owning the asset and product information distribution across all e- partners • Establishing strong relationships with brand partners
• Promotion after Internship • Supporting the Head of Marketing and Marketing Manager in the development & execution of 360º launch campaigns across beauty retailers (e.g. Space NK, Harrods, John Lewis) • Assisting in planning & execution of outreach events, brand partnerships and new launches (Pop Ups, Store Takeovers) • Overseeing the briefing of email templates and additional POSM, and brand events materials • Maintaining and updating marketing calendars • Acting as main point of contact for internal departments and external key contacts to support 360º launch planning & execution • Performing day-to-day administrative duties including placing stock orders, PO management, and budget tracking
• Creation a social media strategy with startup character • Overseeing social media calendar and content creation with the objective to raise brand awareness and increase social reach • Securing brand collaborations (e.g. Net-A-Porter, Doisy & Dam) • Implementing email newsletter templates for weekly newsletters • Developing marketing collateral • Managing operations for nationwide delivery services
• Leadership responsibility during the absence of line manager • Managing and Controlling of Sales stock levels • Reporting of daily and monthly KPI’s to line managers • Adjustment of POS due to Sales analysis using SAP • Onboarding new apprentices onto the apprenticeship program • Overlooking product display of department, including visual merchandising
• Client Sales and Customer Support • Maintenance of POS