Beckum, North Rhine-Westphalia, Germany
Establishing and directing Global Corporate Communications across 50+ locations worldwide. Developing media relations, internal communications, and crisis communications while integrating AI into all relevant workflows. Ensuring a unified corporate voice and measurable reach and visibility through shared narratives and a topic driven model. Driving cross regional consistency, faster crisis response, strengthening corporate reputation, and enhancing employer attractiveness. My mission: Designing a global communication strategy with local relevance.
Led C‑level thought‑leadership positioning across media, events and executive social channels. Strengthened share of voice and narrative consistency, and accelerated response speed across tier‑one outlets, elevating brand visibility and safeguarding reputation.
Served as an external media‑relations expert for the German market, focused on transformation and crisis communications. Acted as the subject‑matter expert responsible for illicit‑trade prevention, and for regulatory, fiscal and scientific affairs. Planned and delivered press events and C‑level media engagements. Coordinated issues management and co‑created a messaging house.
Translated and executed headquarters’ anti‑illicit trade strategy in the German market and established an investigative function within the market. Delivered a nationwide consumer‑awareness campaign and developed training programmes for customs and police. Acted as a spokesperson at expert forums (e.g., the European Police Congress).
Led agency‑side project management and budget/cost control for brand transformation, rebranding, corporate design and corporate identity projects for clients such as Audi, FAZ and Alexander Bürkle. Collaborated with client executives and cross‑functional creative, strategy and production teams to drive clear communication and control scope and timelines.