Jonas Lünendonk

AI Strategy Consulting | Keynote Speaker | Professional Services

Munich, Bavaria, Germany

About

AI is no longer a trend. It is becoming a decisive competitive factor. At the same time, many professional services firms struggle with the same questions: Where does AI truly creates business value, how can it be used economically and safely, and how to move beyond isolated tool experiments toward real impact? Across consulting and staffing, I see the same pattern: teams are overloaded with manual knowledge work, pilot projects remain fragmented, and management lacks a clear ROI perspective. What’s missing is not technology, but orientation and a strategy that connects AI with the business model, operational processes, and organizational reality. I advise consulting and staffing companies in using AI strategically and economically. My work is business-first, not tool-driven. I focus on how AI improves productivity, quality, and scalability in professional services, while ensuring governance, compliance, and team adoption. Drawing on my experience as a CEO, advisor, and platform executive, I guide organizations from AI strategy to pilot use cases and scalable implementation. Typical outcomes include measurable productivity gains of 20–30% in analysis, proposal development, and knowledge work, as well as a clear, management-ready roadmap for decision-making and execution. This is a strong fit if you view AI as a strategic lever rather than an IT experiment, value economic impact over hype, and want clarity instead of buzzwords. It is not a fit if you are only looking to introduce a single tool without changing how work actually gets done.

Experience

  • Dozent - AI Fundamentals at Hochschule München
    May 2026 - Present · 3 mos

  • Inhaber at Jonas Lünendonk
    Jan 2024 - Present · 2 yrs 7 mos

  • Lünendonk & Hossenfelder GmbH (16 yrs 2 mos)
    • Member & Speaker of the Advisory Board
      Feb 2021 - Present · 5 yrs 6 mos

      Lünendonk offers systematic industry and company analyses as well as consulting. It is the only market research company in German-speaking countries that specializes in business-to-business services. Based on our 40 years of expertise, Lünendonk provides market participants and target groups in the B2B service markets with profound knowledge and derives knowledge from this for your business. As market researchers and consultants, Lünendonk analyzes business-to-business service markets and their target groups (B2B) and makes even highly complex relationships visible for their clients.

    • Managing Director
      Jan 2014 - Feb 2021 · 7 yrs 2 mos

    • Head of Office
      Jun 2010 - Dec 2013 · 3 yrs 7 mos

  • CEO at freelance.de
    Jan 2022 - Dec 2023 · 2 yrs

    freelance.de is the leading freelancing platform for B2B services in German speaking countries. Highly qualified freelancers quickly and directly find challenging projects from companies and recruitment agencies. Based on qualified information, the digital platform brings together freelancers and those offering projects. As a reliable partner for freelancers, freelance.de positively shapes the new world of work by enabling experts to successfully work independently and find the projects that best suit their needs. Companies and agencies have an easy, transparent and flexible access to the best candidates for their innovation and growth projects.

  • Graduate Associate at Kienbaum
    Jan 2010 - Jun 2010 · 6 mos

    Kienbaum is a leadership and management advisory firm and was the first consulting company in Germany. The family-owned company combines services in leadership advisory, management consulting, as well as empowerment and acceleration.